Author: Julia Beutel
Publication date: 06.02.2024
From the rise of Chat GPT and Twitter’s rebranding to X, to the launch of Threads, 2023 brought some major changes to the digital landscape. Let’s have a look at the top digital marketing trends that await us in 2024.
Rise of Social Media Search Optimization
In 2023, around 40% of Gen Z was using social media such as TikTok and Instagram as search engines, instead of Google. That’s why marketers need to focus not only on optimizing their websites, but also their social media channels. Hence, marketers should consider keywords and metadata on social media posts to improve the brand’s discoverability.
The rise of Instagram Threads
In July 2023, Meta launched Threads, a text-based app for sharing text updates and joining public conversations. In just one hour after the launch, Threads already surpassed 1 million users. Currently, Threads has 160 million users which is sure to continue rising even more. What’s more, it’s worth considering Threads as a marketing tool because it’s the fastest-growing social media platform in history where fewer resources are required to produce content.
Shifting to Micro and Nano-influencers
Influencers are expected to continue dominating the digital marketing trends in 2024. Actually, studies show that nano-influencers, so accounts with 1,000-10,000 followers, generate more than twice the engagement of macro-influencers. That’s why, more and more brands, especially in beauty and fashion, are leveraging micro and nano-influencers. Therefore, Nano-influencers could be the key for companies looking to drive engagement with a more targeted audience.
AI Marketing Automation and Personalization
AI-powered marketing tools like chatbots will become even more widespread. That’s why consumers can expect a more tailored experience. However, marketers shouldn’t rely heavily on AI algorithms and enforce a more collaborative approach between humans and AI.
Voice Search Optimization
There are 4.3 billion voice assistance users worldwide. Many people use them for routine tasks such as playing music, asking for the weather, or setting alarms. To make your content more discoverable, you need to understand and incorporate voice search optimization techniques. For example, consider using long-tail or conversational keywords.
Video content will maintain its prominence in 2024. Live streaming and interactive tutorials are the key to ensure consumer engagement. Besides that, increased interactivity in videos, including clickable features, provides more captivating and individualized user interactions. The use of short-form video content on social media is a highly impactful strategy. That’s why it’s not going anywhere in 2024. The use of AI also comes into play here, as it simplifies content production.
Takeaways Digital Marketing Trends 2024
In conclusion, success in the ever-evolving digital marketing landscape of 2024 requires adaptability and innovation. In particular, the dedication to follow the latest technological developments. The rise of new social media platforms and AI tools joining show no sign of slowing down any time soon. So, businesses that adopt these trends will find themselves in a favorable position to thrive in the dynamic and fiercely competitive digital marketplace.