Author: Flaminia Baldella Brands have long relied on a transactional branding strategy. This approach emphasizes immediate sales, often through frequent marketing campaigns, discounts, and messaging that centers on the product itself. However, the landscape is shifting. Marketing is evolving into a relational model , as consumers increasingly seek connection, identity, and meaning. Fitness and Wellness communities exemplify this change, demonstrating how brands are moving a

Author: Marianna Komjáti Introduction   The best time to rethink our marketing is the beginning of the year.  Very often brands repeat the same strategies and excepting different results. This article is about breaking this circle and creating better results. I will show you the seven most common marketing mistakes we repeat every year. The seven biggest mistakes that are so easy to fall into. After that I collected 3 main priorities that actually matter if you want to build

Author: Dóra Fekete When a Name Stops Being “Just a Name” There is a point where a person’s name is no longer just an introduction. It is no longer a signature on an official document, nor a line in a civil registry, but something entirely different: a sign in a shop window, a label on a perfume bottle, a domain name in a browser’s address bar. A name that generates money, attracts attention, and produces legal disputes. This is where a question arises that sounds absurd at f

Author: Marianna Komjáti You have no idea how to manage the best Christmas Marketing ? Which is loyal to your brands, but also gives the magic atmosphere to your customers that they expect during this season?  Not change your tone fully! Just give more sparkle , more emotion and more urgency . Keep your focus on staying true to your brand voice by giving some more sensitive elements which fits the season. In this article I’ll show you how to do it right! By giving some

Author : Flaminia Baldella There are a lot of posts saying “marketing is dead” and that AI is poised to wipe out the entire industry. I can get this point of view… it can look like the whole marketing discipline is disappearing, but it isn’t!  What’s happening is the growth of the performance marketing, where everything is spent provide real outcomes like leads, sales and long-term growth. Marketing isn't dying, it's just evolving, becoming more accountable, sharper, and a f

Author: Marianna Komjáti Introduction Online shopping  is getting more popular each day. It has a lot of good sides for  customers and  merchants.  The fast technological advancements  and better digital experience reshaping the e-commerce landscape . In 2026  most of the people all around are surrounded by many digital objects . Which makes more possibilities for them to choose e-commerce . In this fast changing world, fast changing  needs, businesses need to adapt fast too

Author: Marianna Komjáti   Introduction Christmas is the most important period of the year for many businesses . The sales rate is very high. During the holiday season costumers are more emotional driven and they spend more money than other times during the year . It’s a competition between companies so making discounts is not enough. Keep in mind that your c ompetitors will be very creative in how to make people choose them. Brands design very attentively, well-struc

Author : Marianna Komjáti The end of the year is always very busy. People overcome many challenges. They are tired, but they still keep going with the work and  with Holidays preparations. Many things are happening around and inside them. Catch this. When Christmas is just days away, that's the most powerful sales season of the year. Consumers are in a buying mindset. Urgency is high. They are strongly emotionally driven these days. The secret to success is the quick to launc

Xiaomi , the popular Chinese manufacturer in the smartphone industry, has just unveiled its latest products at the international Mobile World Congress: the Xiaomi 13 and Xiaomi 13 Pro . The Xiaomi 13 , starting at 999 euros ($1,053), is aimed at the high-end smartphone market and will put Xiaomi in direct competition with rivals such as Apple and Samsung . Xiaomi’s push into the high-end market Xiaomi ‘s strategy is simple: capitalize on the higher margins that can be ea

Diageo , the producer of the famous Guinness , has announced that Debra Crew will take over as CEO on July 1st. In particular, Debra Crew is the current Chief Operating Officer, and she is replacing the current CEO, Ivan Menezes. So, Crew ‘s appointment marks a significant milestone as she becomes one of the few women to lead one of the UK’s largest companies. Paving the Way for Women Leaders in the UK’s Largest Companies Crew ‘s appointment is a testament to Diageo ‘s com

Mattel’s new Barbie movie came to the cinemas this month. Beyond the iconic doll, this film promises to revitalise the brand and may open new doors for the company. Let’s delve into the exciting prospects of this movie and why investors should consider adding Mattel to their portfolios.   Marketing Brilliance: A Classic Barbie Brand The Barbie movie represents a masterstroke in marketing brilliance. In fact, with Barbie already being an iconic cultural figure, the movie

Meta has released Threads. A standalone Twitter competitor that is based on Instagram’s account setting.  In the ever-evolving landscape of social media , platforms constantly strive to offer unique experiences and innovative features. Instagram is known for its visual appeal and engaging content. Now it has introduced a new social media feature called Threads . This exciting addition to the Instagram family holds the potential to not only transform the Instagram exper

The Walt Disney Company has recently announced the closure of its next-generation storytelling and consumer experiences unit. Specifically, the division, which was led by Mike White , was responsible for developing strategies. So, the strategies were aimed at telling interactive stories using Disney ‘s intellectual property in new technological formats. However, the company’s plans for its metaverse strategy remained vague. Actually, it had hinted that the technology might

Author: Flaminia Baldella Sound branding is an important part of a company's identity and the things it sells or offers. It uses sonic logos , jingles , and other sounds to make a sound identity that shows what it stands for, what it wants to do, and what it wants to achieve. The goal of sound branding is to make the brand stick in our heads like a real earworm. Audio identity is becoming more popular because people all over the world are using mobile devices and voice as

Author: Natalia Ferková The Christmas season  is one of the most anticipated periods and opportunities of the year for businesses , especially smaller ones, which can increase their sales. People are busy buying gifts for their loved ones, but they often look for inspiration in smaller businesses where they can find local or handmade products, personalized items, or higher-quality gifts that stand out and are unique. However, competition is fierce these days, so small busine

Alibaba’s (NYSE: BABA ) stock is currently trading below its debut price on the U.S. stock market , despite the company having experienced a tenfold increase in business over the previous ten years. Furthermore, Alibaba continues to be a strong force in the second-largest economy in the world, demonstrating remarkable growth and efficiency across a variety of business areas, despite an awareness of political dangers and geopolitical tensions. The company’s strong balance she

Netflix, the streaming giant of entertainment, has recently announced its intention to crack down on password sharing . This move aims to protect its revenue streams and enforce its terms of service. So, in this blog article, we will talk about the implications of Netflix’s password sharing crackdown . We will also look at its potential impact on the company’s stock performance. Understanding Netflix Password Sharing Password sharing has become a common practice among Netfl

Author: Eren Koç The Changing Landscape of Media Careers: Thanks to AI and social media, traditional journalism  roles have changed over the last couple of years. Firstly, with the growth of social media, there have been lots of content creators reaching more people in an easier way. They do not have to go to the office because it can be done on social platforms. They can create blogs and reach out to more people. Furthermore, it is a good opportunity for journalism graduates

Author: Zoltán Kertai To   begin   with , negotiation is a  main factor in link building; on the other hand, many digital marketers don’t realize how important it is. In fact, good content usually gets most of the attention, but real success depends on how well you can negotiate. Moreover, every link-building deal is an exchange of value  — such as authority, visibility, and trust — and knowing how to balance these things makes a big difference. As a result, the best partners

The release of a new iPhone is always a significant event for Apple , not only in terms of technology but also in terms of the company’s stock price. The global launch of the iPhone 16 on the 20 th of September was no exception, with the stock price of Apple reacting positively. In this article, we will analyse Apple’s recent stock performance and the impact that the iPhone 16 release had on this performance. We will also take a look at what factors might affect the stock