Sound branding is an important part of a company's identity and the things it sells or offers. It uses sonic logos , jingles , and other sounds to make a sound identity that shows what it stands for, what it wants to do, and what it wants to achieve. The goal of sound branding is to make the brand stick in our heads like a real earworm. Audio identity is becoming more popular because people all over the world are using mobile devices and voice assistants .  Klaus Streller,

Author: Natalia Ferková The Christmas season  is one of the most anticipated periods and opportunities of the year for businesses , especially smaller ones, which can increase their sales. People are busy buying gifts for their loved ones, but they often look for inspiration in smaller businesses where they can find local or handmade products, personalized items, or higher-quality gifts that stand out and are unique. However, competition is fierce these days, so small busine

Alibaba’s (NYSE: BABA ) stock is currently trading below its debut price on the U.S. stock market , despite the company having experienced a tenfold increase in business over the previous ten years. Furthermore, Alibaba continues to be a strong force in the second-largest economy in the world, demonstrating remarkable growth and efficiency across a variety of business areas, despite an awareness of political dangers and geopolitical tensions. The company’s strong balance she

Netflix, the streaming giant of entertainment, has recently announced its intention to crack down on password sharing . This move aims to protect its revenue streams and enforce its terms of service. So, in this blog article, we will talk about the implications of Netflix’s password sharing crackdown . We will also look at its potential impact on the company’s stock performance. Understanding Netflix Password Sharing Password sharing has become a common practice among Netfl

Author: Eren Koç The Changing Landscape of Media Careers: Thanks to AI and social media, traditional journalism  roles have changed over the last couple of years. Firstly, with the growth of social media, there have been lots of content creators reaching more people in an easier way. They do not have to go to the office because it can be done on social platforms. They can create blogs and reach out to more people. Furthermore, it is a good opportunity for journalism graduates

Author: Zoltán Kertai To   begin   with , negotiation is a  main factor in link building; on the other hand, many digital marketers don’t realize how important it is. In fact, good content usually gets most of the attention, but real success depends on how well you can negotiate. Moreover, every link-building deal is an exchange of value  — such as authority, visibility, and trust — and knowing how to balance these things makes a big difference. As a result, the best partners

The release of a new iPhone is always a significant event for Apple , not only in terms of technology but also in terms of the company’s stock price. The global launch of the iPhone 16 on the 20 th of September was no exception, with the stock price of Apple reacting positively. In this article, we will analyse Apple’s recent stock performance and the impact that the iPhone 16 release had on this performance. We will also take a look at what factors might affect the stock

Sustainability isn’t just a buzzword—it’s a revolution reshaping the business landscape. As eco-consciousness sweeps through consumer mindsets, the clamor for green products intensifies. Leading this charge is sustainable marketing, spotlighting brands that champion environmental responsibility , ethical integrity, and social justice. This dynamic approach not only trims a company’s carbon footprint but also resonates powerfully with today’s discerning, planet-loving shopp

Author: Lorenzo D’Amore Let’s start with a simple question. Why do companies nowadays decide to use social media and, in particular, influencers to enter the market and attract customers? Because the information and data coming in indicates that consumers prefer to believe in this form of communication . In fact, some research claims that those who use social media listen more to the influencer than to the journalist. As a result, if before the dream of many young people

Author: Jennifer Argenton   Introduction Halloween  is so much more than a night of trick-or-treating  and costume parties on October 31 . Though children-and increasingly adults-thoroughly enjoy dressing up in their favorite costumes, Halloween  has actually become a major marketing phenomenon that touts everything from branded promotions to social media campaigns around the world. Halloween is one of those few holidays that allow  businesses to engage with consumers, cap

Author: Lorenzo D’Amore Have you ever seen a brand that tells you it is ‘green’ , but actually isn’t? This new ‘strategy’ is called greenwashing and is becoming more and more recurrent within corporate strategy, especially now that the issue of sustainability has become a top priority for consumers worldwide. Through this article, you will learn how to recognise greenwashing and analyse which brands are best at engaging with consumers in order to safeguard the planet. Why

Author: Lorenzo D’Amore Over the past few years, the negative impact of human activity on the environment has become an increasing subject of social debate. This has led to an increase in our awareness of sustainable issues, trying to find some solutions to safeguard the planet . Consequently, it has become very important for companies to be clear and transparent about green marketing initiatives and processes. In fact, sustainability is becoming one of the main factors t

Author: Metka Volmajer It is a popular misconception that human resources (HR) are only initiatives with no bigger purpose. However, they are an important field of expertise in a strategic context . The power to attract and retain top talent , and a strong employer branding , while keeping a competitive advantage ? They reflect the ability of the business . What Is Employer Branding? Part of the HR organizational process is employer branding . Its job is to present the com

Author: Jennifer Argenton Introduction: Why Link Building Is Really Relationship Building Link building  has become a familiar discipline for many organizations that operate within the digital-marketing ecosystem: send outreach emails, negotiate the terms of placement, secure a backlink , and move on to the next target. The common misconception would paint link building as being transactional, a one-and-done the "pitch and placement" model. Yet, in today's SEO landscape, tha

Author: Natali Ferková In 2025, we live in the era of the online world. Everything around us is digital, and information can be found instantly; just a few clicks on Google  or chatting with AI assistants  will provide us with answers to everything.  If you don't know the recipe, you Google it. If you need help with your homework, you can ask ChatGPT, or you can even ask an AI to create a marketing strategy or campaign. Artificial intelligence  can now analyze data, predict c

Author: Natalia Ferková Have you ever seen a flash mob, pop-up experiences, public stunts, or street art installations? If your answer is yes, then you have already seen guerrilla marketing  in real life. Basically, guerrilla marketing is a product campaign  using unconventional methods, the moment of surprise to communicate with its audience. The goal of this campaign is to  shock  and surprise  customers with something non-traditional and phenomenal. Usually, these campaign

Author: Jennifer Argenton   Introduction Brands  are shifting from a one-size-fits-all to a more personal and data-oriented strategy . Artificial Intelligence (AI)  is leading the way by enabling marketers to produce very personalized campaigns that address individual consumers on a one-to-one basis. From predictive analysis that predicts future buying habits and trends, to AI content that reflects on the fly the interests of every single user, AI has transformed marketing  t

Author: Jennifer Argenton   Introduction  In an economy of profit-dominance outside history, a new wave of businesses is upsetting the established order. Socially responsible businesses are surfacing everywhere in the world, combining financial objectives with environmental, social, or ethical goals. Such companies' success can no longer be measured by revenue growth and market share but also by impact, sustainability, and ethics. This revolution  is redefining the entrepren

Author: Natalia Ferková In today’s digital world, the packaging  and unboxing experience  has become one of the most powerful engagement moments between brands and their customers. In the past, unboxing was just a simple act of opening a package; however, it has evolved into a form of storytelling, entertainment, and emotional connection. As a result, the packaging of products has become an essential element of the overall brand experience . It is the first contact and impres

Author: Zoltán Kertai Introducion Firstly, Hungary is a good place to study marketing because the schools are well-known and the costs are lower  than in many other countries. Secondly, the country is in the middle of Europe, so it is easy to connect  with international companies  and markets . Moreover, Budapest  has many big firms and agencies where students can get internships . In addition, smaller cities like Szeged, Pécs, and Debrecen  offer safe campuses  and friendly