Author : Lara Batur  Attention economics is a concept that treats human attention as something fleeting and scattered and explores ways to solve this problem through information management. In the world of notifications, scrolling and content overload, brands no longer compete only with each other, but also with the entire Internet. In this article, we will try to find ways to get more attention without increasing your ad budget.    What Is the Attention Economy?   The atten

Author: Lara Batur Consumer behavior is a very complex study that attempts to predict consumer decisions, the emotions behind those decisions, and the stimuli that prompt them to make decisions. Although we like to believe that we make these decisions thoughtfully, rationally, and economically, most of our consumer decisions are greatly influenced by emotions, identity, and the opinions of others. Understanding these forces and learning to work with them is one of the most

Author : Lara Batur With all the hustle and bustle, the abundance of content and flashy advertisements that we are overwhelmed with every day, it is no wonder that we have slowly begun to notice saturation and fatigue. Because of this, a different way of advertising has slowly begun to emerge on the scene, advertising that prioritizes quality over quantity. Quiet marketing emphasizes the importance of authenticity , originality , and long-term trust . In the rest of this ar

Author : Lara Batur Like most aspects of life, the development of technology has drastically changed travel planning . Nowadays, few people search for and choose accommodation after arriving at their destination. One of the first steps in planning a trip is to find the perfect accommodation that matches all our wishes and needs. This is where booking platforms come in - the beginning and focal point of every travel plan. When searching, we most often come across these five