Author: Dimitrios Tsiachtanis
Date of Publication: 02/03/2023
The very famous streaming platform Netflix announced a collaboration with Lacoste. As we already know, Lactose is one of the biggest clothing companies in France. In particular, it provides a collection of shoes, sweatshirts, tracksuits, polo, socks, hats and more that is available from April 12th. So, the series starring for the collaboration are Stranger Things, Bridgerton, Lupin, Sex Education, Money Heist, Elite, Shadow and Bone and The Witcher.
The colours and the crocodile adjusted to the theme and monsters of the series. For example, for the Stranger things series the crocodile became the Demogorgon, the monster of Upside down. For the Bridgerton series the crocodile wears a wig inspired by Queen Charlotte. But for the Lupin series the crocodile wears a hat like the thief.
Where to find the collection
The collection is available online, in selected Lacoste stores and Netflix shops. What's more, the range of clothes is wide with different styles. There are colourful patterns, big and small logos for fans of each series. Some are decorative, others are fancy for winter or summer, halfway between sports and fashion.
The prices of the clothes in this collaboration on Lacoste's site start from 90 dollars and go up to 400+
Some following images from the collection:
The pieces of the Lacoste collection are expected to be strong storytellers. More specifically, Josh Simon, the VP of Consumer Products said that it’s a unique chance to mix the worlds of fashion and entertainment. Therefore, this collection will help fans to express their passion for the stories and characters of the Netflix series.
Social impact
These types of collaborations are appreciated by people. Especially young people, who are a strong market audience for this specific collaboration. Young consumers nowadays watch series and movies quite often. Netflix is a popular platform that gets talked about much. Therefore, these collaborations are profitable for both parties involved.
Conclusion
So, having these collaborations can combine target groups from both companies. Their brand is able to reach more people. Also, having new products always grabs the attention. So, these partnerships with entertainment platforms are beneficial for both consumers and the companies.