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Snapchat for Businesses: A Hidden Gem?

Updated: Feb 6

 Cherilyn Reinhardt is the author of the article titled: Snapchat for Businesses

Publication date: 16.08.2023

Are you already using Snapchat? If not, you are definitely missing out. Every day more than 300 million people are using the app. Now let's make a guess: How many companies are advertising on Snapchat? – Only 1%. That's crazy, right? And this is exactly why you should start using Snapchat for your business.

What is Snapchat?

Snapchat is, like Facebook or Instagram, a social media app but it has different features:

● Photos, videos and chats that you can only see for a designated amount of time;

Snap Maps to locate your friends;

using snapchat for business

Stories that are 24 hours available;

Bitmoji Avatars that you can create individually; and

● the Discovery Tab to explore content.

What are the benefits of Snapchat for Business?

1. Easy access to Gen Z and Millennials

Millennials are the next generation of consumers. Did you know that they have an immediate expenditure capacity of $1 trillion? Talking about Gen Z, you know, they basically rule the internet, including online shopping.

2. Use of content created by users

Are you currently stressing about content creation? No worries, Snapchat got you. By sharing user-generated content, you allow people to play a role in your campaign. This also encourages an emotional relationship between your company and them.

3. Opportunity to show off the creativity of your company

You should get creative. Think about how you can stand out and at the same time resemble your brand. You can create your own filters and lenses.

4. Different formats for Snapchat ads: AR lenses, filters, story ads and snap ads

Adidas for example sold out his newest release in astonishing 6 hours. How did they do this? Well, they created a story ad on Snapchat. People got directly reconnected with their online shop.

5. Insights

Snapchat offers you insights in view counts, demographics, daily/monthly reach, frequency and top 10 lifestyle categories. So, you can do an exact analysis about your customers with that information.

6. Advantage of pioneer position

As we mentioned before, nearly no companies use Snapchat actively as a part of their social media and/or for promotional reasons. This means you don't have a lot of competition.

Snapchat Business Manager

snapchat as business app

The Snapchat Business Manager works similarly to the Facebook Business Manager. This includes features like analytics, catalogs for goods or customized targeting of ads. Now you may be asking yourself why you should start advertising on Snapchat if you are already advertising on Facebook. The answer is simple. Snapchat offers more features that are different to the ones Facebook offers.

The main difference between Snapchat and Facebook is the use of your ads. While in Facebook or other social media apps your ads will be present for the long run, Snap ads for example have a maximum of one minute. Usually, it is way less. This feature resembles exactly the uniqueness of the app. No other social media app uses that tool for advertisements.

Guide to Using Snapchat for Business

  1. Create your Business account.

  2. Create and market a Snapcode to promote your account and gain important brand awareness.

  3. Share content that users created in relation to your account or your products.

  4. Collaborate with influencers that you well-researched.

  5. Boost special deals.

Why use Snapchat to advertise your company?

Snapchat is the way to go if you want to try out a new platform and/or your target groups are Gen Z or Millennials. If you are already advertising on other social media platforms like TikTok or Facebook you may find Snapchat´s features attractive as well. So, start by creating your business account and enjoy the variety of Snapchat.


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