Author: Giulia Perego
Publication date: 02.10.2023
Today’s marketing landscape is getting more and more competitive. How can companies stand out from the others in terms of blog ideas? Google Trends is one of their answers. In this article, we will see how to leverage this resource to discover breakout ideas.
1) Defining G Trends
Google Trends or G Trends is an important free marketing tool which helps you with daily blog topics for your niche. After inserting your keywords in the explore section you will be given a real-time insight of themost searched thing on google. So, Google trends is useful to find blog niche ideas that people want to read.
2) Add high volume keywords
Trending searches come with keywords; they are fundamental to restrict your topic area and get closer to your readers. For example, if your blog is related to food you can write: “Italian cuisine” to identify what is in vogue in that field. Ultimately, Google uses these keywords to help you reach your audience and raise your engagement.
3) Filter for niche, period and location
Google Trends allows you to find the most searched topics with support of filters.
How does the interest of a person change over time? Google Trends can refine your research through specific parameters like season and location. Thank you to these, bloggers can restrict their niche even more and find the most suitable topic for their readers.
4) Related trends and queries
At the bottom of your research on G Trends there’s a section for both related topics and queries.
In this part, you can discover related topics to your initial research or even common questions that your audience might have.
5) Keep monitoring
Trends change over time, so you should be monitoring Google Trends periodically to stay up to date on the latest trends. By doing so, you can be aware of the rise in popularity of certain topics and find new and fresh angles for your article.
6) Deliver your content
After all these passages you will be able to identify your main blog idea. You can now create high quality contents following the previous mentioned step. Don’t forget to enrich your article with photos, graphics and practical examples to get to your audience.
Google trends: a useful tool for blog article ideas
In the end, Google Trends is a powerful tool for bloggers searching for fresh and interesting ideas.
This is because it helps to find hot topics, create engaging contents and keep your audience’s attention. Thanks to Google Trends your blog will be more than successful!