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How to Stay on top of current marketing trends

Updated: Nov 20, 2023


Carlota from Vision Factory

Author: Carlota Montañana García

Date of Publication: 04/04/2023




Digital Marketing nowadays is more competitive and complicated. That’s why there are some tips to help your content rise to the top in Search engines. The good thing is that you don’t need to become an expert to achieve that. Here are some tips that will help you stay on top of current marketing trends.



Tip 1: SEO and potential customers


SEO plays an important role in attracting customers. In fact, the only way to achieve this is by offering them relevant content in exchange for contact information.


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However, you have to be specific, try to write relevant and understandable blog posts. Answer the questions that your potential customers could have. This will make them want to subscribe for more information.


For example, you can use software tools for scanning trending keywords. Also, try to identify what the trends are and use that to your advantage for writing.


You can search for top digital marketing blogs to follow in your sector. This will help you for have some advice about: niche tips sheets, email campaigns or social media engagement.


Finally, think about subscribing to the most relevant business sector blogs and identify some marketing trends that you can apply to your own digital marketing strategy.


Tip 2: Set Google alerts


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Google alerts will help you know when market trends hit or rules changes. This can save a huge amount of time for knowing consumer behavior trends. The results can be tailored to your specific keywords. So, you will receive email notifications whenever Google finds a new search result on that specific topic.



Tip 3: Being active on Social media platforms


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Digesting content on social media is a perfect way to know about current marketing trends. For example, LinkedIn, Facebook, Instagram, Twitter are pretty useful tools. The only thing you need to do is follow people in the same sector as you. This way, you will keep up to date with the content key figures are talking about. Also, you can search for hashtags on this platform and see if there is one relevant to your company.



Tip 4: Study your Competitors


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Observing what your competitors are doing, you can find some blog post ideas, opportunities, marketing strategies, and new website design ideas. As a result, you will gain more information on the marketing trends that your competitors use for their marketing. Apart from that, new ideas are always welcome but you have to filter the first and adopt only the ones that fit your style and purpose..



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