Updated: May 30
Author: Susan Oguz
Date of Publication: 26/05/2023
Word-of-mouth marketing, which we all know and use frequently in our daily life, is when a consumer suggests a company's product or service. This could happen in their everyday conversations with friends and colleagues. Essentially, it is free advertising triggered by customer experiences and often goes beyond what they initially expect. But how can you achieve it? The most effective way to cultivate a positive image is through a customer-centric marketing strategy, satisfying their needs.
Importance of Word-of-mouth marketing
The advent of the internet and social media has revolutionized the dissemination of thoughts, opinions, and ideas. This allows individuals to share their experiences instantly with a wide network of friends and even strangers.
Furthermore, successful marketing has evolved from a push and pull strategy to a more advanced approach. It has shifted from "You should buy this product because..." to "We've heard you, here it is." By utilizing customer reviews and leveraging social media as a digital focus group, ensure that you deliver what the customer desires!
How to drive Word-of-Mouth Marketing?
Word-of-mouth communication, undoubtedly, serves as a potent marketing tactic for retailers. The following strategies show how to develop an effective Word-of-Mouth marketing strategy and bring positive brand conversations. This way, you expand the potential customer base, and generate increased revenue.
⮚Create something unique that sparks conversations and generates interest.
⮚Establish yourself as a local thought leader by participating in industry events, and speaking engagements, and providing valuable insights.
⮚Actively collect and showcase positive online reviews and testimonials, further enhancing your brand's reputation and credibility.
By employing these strategies, businesses can effectively tap into the power of Word-of-Mouth marketing. This way, they can leverage its credibility and personal recommendations to drive customer engagement. Apart from that, they build brand awareness, and ultimately, business success.
Social media: the most effective tool for Word-of-Mouth marketing
Companies can enhance Word-of-Mouth Marketing through Instagram users who express a desire to collaborate with their preferred brands. Customers now possess the active engagement, resources, and empowerment to conduct electronic transactions. These could be in the form of purchases, sharing brand stories via IG, and receiving compensation in return.
Consequently, it facilitates sales growth, deepens customer relationships, and aids in customer retention. Besides that, it provides brands with the means to measure the efficacy of their Word-of-Mouth Marketing effort. Therefore, the brand-customer relationship caused by these practices enhance customer retention!