Are you passionate about helping people find their dream homes, negotiating deals, and navigating the ever-evolving landscape of the real estate market? Becoming a real estate agent might just be the perfect career path for you. In this Real Estate Agent Handbook, we’ll walk you through the steps to kickstart your journey in the exciting world of real estate . 1. Research and Education: Start by researching the requirements for becoming a real estate agent in your area. E

Author: Jennifer Argenton Introduction  Over the last few decades, sustainability  has not only been a catch-all phrase for political and social rhetoric but also for corporate strategy  in globality. Companies are increasingly going green by manufacturing " green " products, greening their promotional campaigns, and positioning themselves as green-friendly . But how much of all of that is genuine, and how much is merely a smokescreen? That is where the thin—and very often gr

Author: Sagida Allioua The art of sensation: when marketing becomes an experience   It is not always the slogans  we remember. Sometimes it is the smell  that greets us in a store, a sound  that makes us smile, or the feel  of packaging between our fingers. Marketing has always fought a war for our visual attention , but the real battle for our memory is fought in a much larger field: the invisible field of the senses . While your eyes are distracted by logos and colors, your

Author: Natali Ferkova One of the main   marketing strategies  when starting a business is definitely creating marketing personas . This helps to understand the target audience , connect with customers, and save time or money by focusing your marketing efforts where they will have the most impact. Marketing personas  represent the ideal fictional representation of your customer created based on the market research and data analysis.  However, creating marketing personas  doe

Author: Gulkhar For small businesses, SMART marketing  is the secret tool to compete with big players in the market. Nowadays, tight budgets push startups to be creative and succeed. But the SMART marketing framework is a strong advantage when starting a new business . This article will explore how newly opened brands can use SMART digital marketing tips to have steady growth. Understanding the SMART Marketing Framework Before diving into how each element of SMART marketing

Author: Gabriela Kalinová Introduction Streaming  has changed significantly over the course of history. Owning a television  was not...

Author: Natalia Ferkova In today's world, traveling  is popular more than ever. Young people, families or even old people love traveling...

Author: Ga briela Kalinová Introduction Pop Culture  is a collection of trends and practices adopted from popular media such as films, tv...

Author: Natali Ferkova Gen Z , the generation born between 1997-2010, described as digital natives.  They grew up with access to the...

Author: Gabriela Kalinová Introduction The word " femvertising " is a combination of two words, feminism and advertising. Simply put, it...

Author: Gulkhar Bayramova The crypto  industry currently experiences rapid growth through startups and project launches. However, since the competition is high, it is challenging to stand out. As a result, crypto marketing  strategies have become an essential tool instead of being an option. It is the most effective way to gain trust and build long-term growth. Proper marketing strategies are very crucial to growth and survival in the market. In fact, strategically constructe

Author: Gowtham JEGASOTHY Introduction Today, the job market in 2025  is filled with ambitious communication graduates. Yet, many of them have similar diplomas and skills. Therefore, employers search for something more than just a polished resume . They want to see a clear identity and proof of visibility. In this sense, starting a blog  is a powerful way to build personal branding . It helps students highlight expertise, values, and creativity beyond academic results. What i

Author: Doria Keretić  Introduction TikTok  began as an entertainment app with dances and viral music. However, there have been some...

Author: Sagida Allioua The primal fear of losing  We all know too well that horrible gut feeling when we find out that an offer has...

Author: Sagida Allioua The shadow of a “yes” Your customer has just clicked 'buy.' There's the satisfaction, the adrenaline of a new...

Author: Natalia Ferkova The second youngest generation, Gen Z , refers to people born between 1996-2010. A generation shaped by digital...

Author: Lorena Milanović We can say that in 2025 design has never been more accessible. Thanks to tools like Canva , we can create great graphics for social media , marketing campaigns , and professional presentations without having to learn design skills . But most of us wonder whether we should trust Canva  and its templates or just create our own design from scratch. As with everything, this has its pros and cons, both approaches can be a hit for you. Templates are good b

Author: Natalia Ferkova Are you starting your own business  or creating a new product ? If yes, this article is for you. The  foundation...

Author: Jennifer Argenton Introduction For years, TV commercials relied on music and jingles to make a product or service instantly...

Author: Gabriela Kalinová Introduction Blogging  has changed in many ways over the past decade . Blogging initially emerged as a form of...