Author: Tjaša Malok
Date of Publication: 21/07/2022
The world is changing and people are changing as well. Likewise, user expectations of digital products alter, like websites and mobile apps. Because of that, the User Experience (UX) and User Interface (UI) trends are constantly changing. We are heading in an exciting direction, where artificial intelligence (AI), multiple dimensions, as well as virtual reality take place. But it is not all this; what’s truly important is to meet consumer demands and boost user engagement and satisfaction. New trends may help with that, but we should always prioritise accessibility, simple navigation, large and clear typography, and clear directions.
Do you happen to try to provide clients with the best-possible interfaces and ensure great user satisfaction? We’ve listed the top 7 trends for 2022 to assist you.
1. Dark mode
The dark mode has existed for a long time, but it was Apple’s 2018 Mojave update that brought it to the mainstream. Since then, almost every big company has picked up on its trends and implemented them themselves. We even have a solution if the dark mode is not available on the website or app. In particular, there are plenty of browser tools to force the switch.
But is dark mode really better? Everyone will agree that the dark mode is modern and classy, but the light mode is simple and clear. Another reason to introduce the dark mode feature is because of improved battery life and reduced blue light. It also keeps our brains awake at night.
But we need to be careful since it is not as easy as running with a negative palette swap. The fact is that it does not work like that all the time. For example, the white-colored text on the bright image is not going to work.
2. Voice user interface
Thanks to Amazon Alexa, Siri, Google's Nest, and others, voice user interfaces have already hit the mainstream. MarketsandMarkets report has stated that by 2025 the voice interface market will grow to almost $25 billion.
Not only sight, but we are also starting to implement more senses to our user interfaces. Voice seems like a great idea, because it offers speed and convenience to the interface. So it is not hard to understand why it is becoming so popular. Without touching the device, we can do everything.
The word itself is not very known, so we should start with an explanation of what microinteractions mean. Microinteractions are small visual elements that have a large impact on UX. Some examples are loading bars, notifications, and “like” buttons. They are especially important in the mobile realm, but also helpful for websites and other desktop apps. They provide users with excellent engagement so you can grab their attention. Moreover, they inform users, and direct them where you want them to go.
4. Increased personalization
For an inclusive experience, personalization is the key. What does that mean? If you watch Netflix, you probably know their great recommendation algorithms for your next TV shows and movies. Also Spotify knows exactly what you want to listen to next.
Personalization plays a great role in UX in 2022. It can take user satisfaction beyond their needs and let users control their own experience. We focus on customer needs before they even ask for them.
A great example of personalization is localization – users in specific regions might want different features. But it is necessary to take time to research different markets, to identify what and where localization is needed.
5. Bold and simple fonts
Recognition. Identification. Distinction. Time for one of the leading UI design trends, which is bold and simple typography that makes you stand out. It is hard to make an impact in the crowded digital marketplace. But that is a good start and a necessary thing to have in today’s world.
Custom fonts can be expensive, take up a lot of resources, and are hard to implement. However, they surely are a popular way to do this.
6. Augmented reality and virtual reality
Augmented reality and virtual reality boost engagement and change how users interact with products. For example, AR is also used by retail companies and their apps. They let users virtually try on clothes even from the comfort of their homes. I believe you have heard of Meta preparing plans to create immersive digital experiences exactly through augmented and virtual reality. This trend is maybe used less than others, but it will evolve more and more. Moreover, for the best UX and UI experience, we should keep up with these technological advancements and provide a convenient user experience.
7. Visualised data
Long paragraphs and extended instructions? Not in 2022. Data visualisation is expected to enter a whole new realm in 2022. But it is already included in digital marketing and many more realms. Brands are trying to present data in an appealing manner that is easy to understand. Moreover, it offers them a whole new level of user experience.
8. Enhanced cursors
Another simple but effective thing to draw attention to is enhanced cursors. Cursors are a primary tool that bridges the gap between users and the user interface. Everyone that visits a web product uses the cursor because it allows them to take action on a site. The main role of a cursor is functionality. However, in 2022 we can treat cursors as design elements that can play a bigger role. Why not use them to provide a trendy and smart user experience? Cursors can also be used in any other way. For example, you can show additional information by hovering over an image or hyperlink.
Final thoughts – What’s worth remembering?
UX design trends are evolving. However, you still need to do research about your specific topic and think about what will improve user satisfaction the most. Of course, implementing all of the trends listed above will not do, because it will be too much for users to take. Yet simple changes can change the whole behaviour and bring users closer to your digital product.