The Rise of Voice Search in 2025: How to Optimize Your Marketing Strategy for Conversational AI
- lanaserticvisionfa
- Jul 8
- 4 min read
Updated: Sep 24
Author: Lana Sertić
1. Introduction
Transforming into a futuristic tool used worldwide by millions of people, voice search was once just a futuristic concept. According to data from DemandSage, an astonishing 20.5% of internet users use and engage with voice search regularly in 2025. Furthermore, one of the Forbes articles state that last year, the global market for voice commerce was valued at $49.6 billion, and it’s expected to reach $147.9 billion by 2030.
2. How Voice Search Changes SEO
A beautiful thing that voice search did was reshape traditional search behaviour. That means changing the behaviour of typing short phrases like “best pizza London” to speaking naturally as you would if you asked someone on the street, like: “Where can I get the best pizza near me?”
Changing traditional search behaviour welcomes conversational dynamic to search queries. As a result, long-tail keywords and full-sentence queries are more likely to be seen in the results of websites.
At the end, it’s not about adding words just to add them, it’s about understanding what the user was wanting to do and what the intent behind using the words was. For example, immediate needs of the user, maybe a specific product search or even location-specific queries.
3. Optimising Content for Voice Search
If you want to position your brand effectively in voice search results, you should follow these steps:
●Create FAQ-style pages: Being direct and head-on is always the right way, so adding frequently asked questions is going in the right direction. Also, voice assistants frequently pull answers from Q&A that have a good structure and info.
● Use schema markup: It helps clear understanding between search engines and voice assistants, so it is likely to be featured in voice results.
●Optimise for featured snippets: According to SEMrush data, around 70% of voice search results come from featured snippets. That being said, perfecting the content either from the FAQ or somewhere else on the website, the chances of using information from your website increase
At the end, never forget that the language on the site needs to sound natural and humanlike. It needs to be aligned with how real people ask questions out loud.
4. Local SEO and Voice Search
In this domain, voice search connects consumers to local businesses. Powerful as it is, according to SEMrush, 58% of American users use voice search to find information about products or services, including local businesses. According to research by Google, 76% of people who search for something nearby on their phones, visit business within a day.
Crucial space for small businesses to compete is via “near me“ searches that go through voice assistants. To benefit from this trend, you need to:
●Keep your Google My Business (GMB) profile accurate and complete. No one likes outdated information, especially people who use voice search.
●Ensure your Name, Address, Phone number (NAP) details are up to date across all platforms. Also, it can lower your visibility if the information is false.
●Implement Local Business schema markup so you can help AI to recognize and remember your business as an important and trendy local option
5. Voice Search and Mobile Marketing
Without mobile devices, it would not be voice search, so we can say that it is its heart. According to Forbes, 97% of people in the US use mobile devices, so you should expect to deliver the results in mobile-friendly format.
High popularity in wearable devices, smart speakers, and in-car voice assistants has also boosted this surge. SEMrush reports that about 45% of Americans use voice search on their mobile devices.
For business to thrive, your website must:
● Be fully mobile-optimised: No one likes waiting eternity, so loading needs to be quick and fast, and don’t put all information in one place so it can be recognized and navigated fastly.
● Where possible, merge with popular voice platforms such as Google Assistant, Siri, or Alexa.
● Content needs to be written in an approachable, friendly tone so it can be recognized by voice assistants for users to utilise
6. Challenges and Opportunities
Everything has its challenges, so does voice search. A simple question like, “Where’s the best coffee?” could mean so many different things depending on the location, time of day, or user preference. Requests tend to be unclear because they don’t have context in them, so AI is required to interpret intent accurately. It doesn't always guesses what the user expects from it.
However, every challenge presents an opportunity, and so does this one. Brands can stand out if they:
● Develop voice apps or branded actions inside the voice assistant ecosystem so users can experience direct and tailored answers
● For AI to pull your information, it needs to be clear, and the content needs to be structured
● Build trust. When you provide helpful and valuable information it positions your business as authoritative and trustworthy.
7. Conclusion
To conclude everything, voice search is redefining how users interact with businesses in 2025 with reshaping traditional search behaviour. From keyword-based queries to full-sentence queries. Businesses need to prioritise conversational, question-based content that's humanlike. To boost visibility, they need to implement FAQ pages, utilize schema markup, and aim for featured snippets. Let’s not forget about updating website details across all platforms, as it’s really important.
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