Author: Zoltán Kertai To   begin   with , negotiation is a  main factor in link building; on the other hand, many digital marketers don’t realize how important it is. In fact, good content usually gets most of the attention, but real success depends on how well you can negotiate. Moreover, every link-building deal is an exchange of value  — such as authority, visibility, and trust — and knowing how to balance these things makes a big difference. As a result, the best partners

Author: Jennifer Argenton Introduction: Why Link Building Is Really Relationship Building Link building  has become a familiar discipline for many organizations that operate within the digital-marketing ecosystem: send outreach emails, negotiate the terms of placement, secure a backlink , and move on to the next target. The common misconception would paint link building as being transactional, a one-and-done the "pitch and placement" model. Yet, in today's SEO landscape, tha

Author: Magdalena Simova What are backlinks? Backlinks are very important for your website, whether you're writing a blog or running an e-commerce store. They are also important for SEO because browsers such as Google, Bing, etc., see them as a sign of trustworthiness. More high-quality backlinks mean a higher position in search engine results. What Are Link Farms? Link farms are websites that exchange links with each other without providing real content or value. Their only

Author: Zoltán Kertai Introduction First of all, SEO in 2025 is evolving faster than ever , shaped by artificial intelligence, new search technologies, and changing user behavior. Moreover, traditional keyword-based strategies  are losing their effectiveness , which means SEO managers can no longer depend on the same old methods to achieve success. As a result, more and more professionals are starting to look beyond rankings and  focus   on the bigger picture of digital mark

Author: Melike Karaboz Introduction Guest posts  are very popular among bloggers because it is one of the best ways to grow your blog. A...

Author: Gabriela Kalinová Introduction Blogging  has changed in many ways over the past decade . Blogging initially emerged as a form of...

Author: Natalia Ferkova Blogging  has been, and still is, very popular. In addition to popularity, blogging also plays an essential role...

Author: Gabriela Kalinová Introduction Backlinks  are links placed on one website that connect specific words to a different site. Through backlinks it is easier to find your website and they improve your website’s  ranking . Ranking is important because it determines your position on search engines  such as Google.  When high-quality website links back to your website it is more likely to rank your page higher in search results . In order to have a backlink on a high-quality

Author: Zoltán Kertai Introduction Nowadays, monitoring website traffic  is more important than ever, beause it shows how people interact...

Author: Lorena Milanović When people think of digital marketing , they often imagine flashy   ads , Instagram videos , or paid campaigns . What you may not know is that blogging  is still one of the most powerful tools a business  can use. Think about it - when was the last time you searched for a problem online  and ended up on a blog ? Probably recently. That’s because blogs  answer real questions, provide useful advice, and guide people toward solutions. And here’s a stat

Author: Melike Karaboz Introduction Today, blogs are important and powerful tools for generating income as well as sharing information....

Author:  Lana Sertić Introduction In today’s digital world , the social media  presence of your company  is often the first impression  a customer  has of your brand . Just as it usually is for people privately, when you’re about to meet someone, you stalk their socials .  Whether that’s a Facebook , Instagram , or LinkedIn   page . These platforms  act as digital storefronts  and are usually used to paint a picture of you as a company . What you should not do is be inactive

Author: Magdalena Simova The world of marketing is constantly changing, and that's why website traffic checker tools  have to adapt as...

Author: Doria Keretić An internal link connects one page to another within the same website. They assist in orienting visitors around the...

Author: Hugo Demay Introduction There are very few ideas that are more central to internet marketing than the marketing funnel . ...

Author: Lorena Milanović Introduction  SEO metrics  are very important when expanding a website . Currently, Domain Ranking  (DR) and Authority Score (AS)  are two of the most commonly discussed metrics. These tools are easy to use and give you a solid overview of how your website is performing, which is why platforms like Semrush are widely used by marketers today. But we are interested in what are the real metrics of these results? It is important to know how they can be u

So, you just found out your website got blacklisted . It’s a horrible feeling, especially if you had no idea anything was even wrong. One...

Recent studies indicate that AI is playing a bigger role in both SEO  and marketing .  The core fundamental things haven’t really...

Author: Lana Sertić 1. Introduction Transforming into a futuristic tool used worldwide by millions of people, voice search was once just...

Author: Giulia Pedrini Introduction In recent years, the concept of consumerism has been mentioned many times. This is because this...