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SEO Content Decay: What Is It and How Do You Deal with It?
Author: Hugo Demay Introduction In the dynamic online marketing realm, content creation good enough does not anymore. With the elapse...
4 min read


What is a Marketing Funnel? Learning How to Attract, Engage, and Convert Leads
Author: Hugo Demay Introduction There are very few ideas that are more central to internet marketing than the marketing funnel . ...
4 min read


Domain Rating vs. Authority Score: Understanding the Key SEO Metrics for Your Website
Author: Lorena Milanović Introduction SEO metrics are very important when expanding a website . Currently, Domain Ranking (DR) and Authority Score (AS) are two of the most commonly discussed metrics. These tools are easy to use and give you a solid overview of how your website is performing, which is why platforms like Semrush are widely used by marketers today. But we are interested in what are the real metrics of these results? It is important to know how they can be u
3 min read


AI-Driven SEO in 2025: How Artificial Intelligence is Shaping Digital Marketing Strategies
Recent studies indicate that AI is playing a bigger role in both SEO and marketing . The core fundamental things haven’t really...
2 min read


The Rise of Voice Search in 2025: How to Optimize Your Marketing Strategy for Conversational AI
Author: Lana Sertić 1. Introduction Transforming into a futuristic tool used worldwide by millions of people, voice search was once just...
4 min read


Local Customer Journeys and Digital Marketing: Strategies That Work
Author: Giulia Pedrini Introduction In recent years, the concept of consumerism has been mentioned many times. This is because this...
5 min read


Mastering SEO on Wix: 7 Proven Strategies to Boost Your Website's Ranking in 2025
image source: forbes.com Data or information about a specific, unknown subject is usually searched on the first page of search engines ....
4 min read
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