Author: Elvedin Aljic
Publication date: 10.07.2024
Using keyword tools to maximise your blog’s reach can really make or break a blog. With the aim of broadening your audience, utilisation of keyword tools might be essential.
One of the most important steps for assuring your blog will be reached by a big audience is doing your research on keyword tools and how to use them.
What is keyword research?
Keyword research is the process of looking for search terms that are popular among search engines in order to use that data to broaden your audience.
Utilisation of high search volume keywords has many advantages like:
· Increased website traffic: Keywords that are searched more often usually attract more people.
· Conversion rates: Low volume keywords with high conversion rates can also be valuable.
· Advantage over competitors: Standing out can help you attract a bigger audience.
The benefits of using keyword tools
By using Keywords, you can improve your websites visibility but also attract targeted traffic and increase conversions and revenue. Using keywords can also give us an insight into what customers are looking for, which can lead to a broadening of the desirable audience due to their needs and interests being met. Another benefit is that when knowing which keywords are popular, you can change your content and strategies to help user find what they’re looking for.
Popular keyword research tools
· Google Keyword Planner: Keyword identification for SEO and PPC. It’s a free tool.
· Semrush: Keyword research and improvement of SEO rankings. There are different plans available like pro ($139,95), guru ($249,95) and business ($499,95).
· Ahrefs: Link builder, keyword researcher, competitor analyser, rank tracker and site auditor. There are different plans available like lite ($99), standard ($199), advanced ($399) and enterprise ($999)
· Ubersuggest: Search volume data, keyword suggestions and keyword difficulty. It’s a free tool.
How to use keyword tools effectively
1. Make a list of all relevant topics.
2. Expand topics with phrases you think would be compatible with your users.
3. Find related terms that are compatible with your topics.
4. Analyse your keywords.
5. Determine how you rank in the industry.
6. Verify the search intent.
In order to find high search volume keywords relevant to your niche you should figure out your target audience, then research the market and evaluate your competitors, browse online communities, compile keywords and research them.
How to integrate keywords into your blog content
Naturally incorporating keywords can be tricky but practice makes perfect. A good practice can be by using keywords in headings and titles or using them within the first 200 words.
Sometimes one can use too many keywords leading to keyword stuffing. To avoid this, you should focus on a limited number of keywords and use different tools (e.g. Semrush).
Analysing and interpreting keyword data
Search volume is the number of times a keyword has been searched for within a time period. The search volume of a keyword can vary due to trends, geographic areas and device usage. Keyword competition tells us how hard it is to rank a keyword which can fall under high competition, medium competition and low competition.
Long-tail keywords are specific phrases for niche markets. They usually have higher conversion rates, are important for SEO content and attract local customers.
Examples of success stories
Backlinko: Brian Dean is an expert in SEO and shares his case studies and how he uses keyword research.
Smart Blogger: Was founded by Jon Morrow and focuses on providing content for writers and bloggers.
Tools for monitoring keyword performance
There are many tools for tracking keyword performance but it’s important to find the right one. Free tools like Google Search Console and Analytics are free. If you’re on a smaller budget, tools like Keyword.com can provide you with more insights.
It’s also important to know why the performance is going well or bad. Identify high performing keywords and make use of them. Analyse why underperforming keywords are doing so bad and decide whether to exchange them for something else.
Future trends in keyword research
Keywords have always been popular and useful in general, but of course there are also trends concerning them. As mentioned earlier, long-tail keywords are becoming more popular than ever due to people using longer search phrases with the help of evolved search engines.
In order to adapt to changes it’s important to get to know modern trends and stay updated.
Is keyword research important?
In conclusion, keyword research for blogging is important. It’s important to know what’s trendy nowadays and to be updated with all the changes concerning keyword research. Knowing your audience is crucial so using the right keywords can make or break a blog.
Especially with all these free tools, using keywords has never been easier, boosting your blog visibility and engagement to another level.
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