From classroom to content: how communication graduates thrive in blog management roles in 2025
- martinagvisionfact
- Sep 8
- 4 min read
Updated: Sep 16
Author: Natalia Ferkova
Blogging has been, and still is, very popular. In addition to popularity, blogging also plays an essential role in content marketing, brand building, and digital engagement. It helps businesses connect with their audience, drive traffic to their websites, or even establish authority. As digital content is an important part of marketing strategies, the demand for skilled blog managers has never been higher.
What is Blog Management in 2025?
Blog management refers to a combination of organizing, planning, and maintaining a blog to ensure it attracts and engages readers. Successful blog management is when your blog meets goals such as generating income, growing an audience, or establishing authority in a niche. It involves day-to-day tasks, for instance, content planning & calendar creation, SEO optimization, writing, editing and publishing content or performance tracking with analytics.
Skills Communication Graduates Bring to Blog Management
A communication degree builds many useful skills that are needed for good blog writing. With strong writing, research skills, creativity, an understanding of audience engagement or even a strong approach to storytelling, you can become a sought-after blog manager. These skills make you not only a good blog manager or writer but also a vital part of the marketing team.
Day in the Life: Blog Manager in a Marketing Team
What exactly does a blog manager do during a working day? Well, let's dive into it. Some people think it is just writing articles all day, however the opposite is true. In today's digital world blog manager is a dynamic and complex role combining creative, strategic, collaborative and analytical skills.
Firstly, the day starts with a content brainstorming session with the marketing team. The main tasks to brainstorm are: what are upcoming blog topics, aligning blog content with upcoming product launches or campaigns, discussing the performance of recent posts, or even exploring opportunities of improvements. Another important part of the day is drafting and editing posts. As a blog manager, it is important to publish the best articles, so it is essential to edit and polish posts from freelancers or internal employees. Connected to this task is also SEO optimization, including editing pictures, adding internal or external links, researching keywords or optimizing headers. This role also connects with data analytics, which is essential for checking what is working and what is not working. The last part of blog manager day is communication with freelance writers and employees, to provide them with proper feedback, schedule future posts or explain tasks that are not clear.
Tools of the Trade in 2025
Firstly, to start a blog, you should definitely have a CMS, Content Management Systems, which is a tool that allows anyone to create and manage blogs. It helps with writing, posting pictures and videos, or even managing articles without knowledge of coding. The Top 5 CMS in 2025 are: TechForing CMS, WordPress, HubSpot CMS, Joomla, and Wix Studio. These tools help manage your blog from one place. They are easy for non-experienced users who want to create their own blog or website.
Another important tool for managing your blog are SEO tools, which help you win visibility on Google, Youtube or even as AI search results. The right SEO tools will help you outperform your competitors, analyze what attracts visibility or even build content that ranks. A few of the top SEO tools of 2005 are: Semrush, SEOGets, Screaming Frog, ChatGPT or Keyword insights. These tools can help you come up with keywords that will bring visibility, analyze your competitors, or even see if your website is growing or losing traffic.
How to Break into Blog Management as a Communication Graduate
Have you just graduated in communication studies and don't know how to get into blog management? Here are some steps that can help you start!
A good starting point is getting some real writing and publishing experience. To achieve this, try an internship at a marketing agency where you can gain valuable skills in writing articles and basic SEO strategies. Another way to start is to become a freelancer, where you can build your own portfolio by writing articles about your niche. These experiences will teach you how to write articles on deadline or even adapt to different audiences. Furthermore, to boost your credibility you can gain some certifications which are free or low cost. For example, HubSpot Academy, Google Analytics certification, LinkedIn certifications etc.
Conclusion
To conclude, blog writing and blog management in 2025 play a vital role in digital marketing. It represents a complex and dynamic role that includes skills such as strong writing, research, or audience engagement skills. Being a blog manager is not only about writing but it includes more complex activities such as brainstorming, optimizing or even data analytics. As a communication graduate who wants to become a successful and experienced blog manager should definitely try internships, freelancing or online certifications where you can gain some valuable experiences.
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