top of page
Search


Green or Fake? The Thin Line Between Green Marketing and Greenwashing
Author: Jennifer Argenton Introduction Over the last few decades, sustainability has not only been a catch-all phrase for political and...
4 min read


Common mistakes that brands make with marketing personas
Author: Natali Ferkova One of the main marketing strategies when starting a business is definitely creating marketing personas . This...
3 min read


THE MOST TAX-FRIENDLY COUNTRIES FOR INVESTORS IN 2025: WHERE PROFESSIONALS LEGALLY OPTIMIZE THEIR EARNINGS
Author: Edanur INTRODUCTION As our world continues to globalize and the investment landscape rapidly changes, investors are focusing...
5 min read


How Outreach Fuels Startup Growth: Building Meaningful Collaborations Beyond Cold Emails
Author: Magdalena Simova A startup is a starting firm or business that focuses on innovative products or services and often uses modern...
4 min read


How Small Businesses Can Compete with Big Brands Using SMART Marketing
Author: Gulkhar For small businesses, SMART marketing is the secret tool to compete with big players in the market. Nowadays, tight...
5 min read


Netflix and Ads: How Streaming Changed the Rules of Marketing
Author: Gabriela Kalinová Introduction Streaming has changed significantly over the course of history. Owning a television was not...
3 min read


How Pop Culture Shapes Marketing Trends
Author: Ga briela Kalinová Introduction Pop Culture is a collection of trends and practices adopted from popular media such as films, tv...
4 min read


Loss Aversion: The Hidden Engine of Marketing
Author: Sagida Allioua The primal fear of losing We all know too well that horrible gut feeling when we find out that an offer has...
4 min read


The psychology of 'Did I make a good purchase?': How post-sale marketing fights cognitive dissonance
Author: Sagida Allioua The shadow of a “yes” Your customer has just clicked 'buy.' There's the satisfaction, the adrenaline of a new...
5 min read


What is a marketing persona and why does every brand need one?
Author: Natalia Ferkova Are you starting your own business or creating a new product ? If yes, this article is for you. The foundation...
3 min read


The Future of Blogging in Marketing: What New Grads Need to Know in 2025
Author: Gabriela Kalinová Introduction Blogging has changed in many ways over the past decade . Blogging initially emerged as a form of...
3 min read


From classroom to content: how communication graduates thrive in blog management roles in 2025
Author: Natalia Ferkova Blogging has been, and still is, very popular. In addition to popularity, blogging also plays an essential role...
4 min read


How Lucid Motors’ New Robotaxi Partnership with Uber and Nuro Could Reshape LCID’s Investment Narrative
Author: Yassine BOUZROU Introduction Lucid Motors is a American company that make luxury electric vehicle . They recently announced a...
4 min read


Best Free Website Traffic Checker Tools to Use in 2025
Author: Zoltán Kertai Introduction Nowadays, monitoring website traffic is more important than ever, beause it shows how people interact...
4 min read


From Content to Conversion: How Strategic Blogging Drives Marketing Success
Author: Lorena Milanović When people think of digital marketing , they often imagine flashy ads , Instagram videos , or paid campaigns...
4 min read


Turning Content into Revenue: How to Implement an Affiliate Marketing Strategy on Your Company Blog
Author: Melike Karaboz Introduction Today, blogs are important and powerful tools for generating income as well as sharing information....
4 min read


The attention crisis in digital marketing: what it takes to be seen in 2025
Author: Sagida Allioua The race for attention The online noise is louder than ever in 2025 with an endless stream of digital content...
4 min read


Top 5 Ways to Make Money in Financial Markets Using Python
Author: Lorenzo Filotei Over the last years, Python has become very useful in specific fields such as finance. Python is a programming...
5 min read


Stealth Marketing Strategy
Businesses are continuously looking for new ways to catch consumer attention and promote their products or services in the changing world.
2 min read


How to Plan a Successful Event?
A successful event is the result of meticulous planning. Collaboration between various service provider groups is essential to the success.
4 min read
bottom of page