The power of listening
Communication is the cornerstone of human interaction. While speaking is often emphasized, listening is equally, if not more, important.
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- 4 min
Cross-cultural communication
Author: Debora (Ofosuhene) Amoah Connect with Debora Date of Publication: 07/05/2023 Nowadays, more and more spaces, such as schools and...
- 4 min
Marketing to Gen Z
Author: Vincent Bernard Connect with Vincent Date of Publication: 04/05/2023 Generation Z, born between the mid-1990s and mid-2012,...
- 3 min
Product Placement and the 80s: Stranger Things
Product placement is a form of pull communication. It's goal is to place a product almost naturally in a movie or TV production.
- 3 min
Transcreation: a world beyond translation
Is old translation no longer enough to promise excellent results to companies? Can any bilingual expert provide what transcreation can do?
- 3 min
How to deal with problems between customers and employees?
Dealing with problems between customers and employees is a challenging task that requires tact, empathy, and excellent communication skills.
- 3 min
How To Make Your Business Attractive?
A company must seek to develop its brand image. The objective is to be able to talk about the product or service that the company provides.
- 4 min
Big thinkers build international work teams
Globalization increases both the awareness and the need for working in an international team. For most organizations, diverse...
- 3 min
How important networking is today?
Nowadays we have all heard the term “social networking” which refers to the use of social media websites on the internet to keep in touch...
- 3 min
Management Tips For Beginners
Management includes the individuals in charge of running and structuring a business in general.
- 2 min
What great managers do differently?
Nothing compares to having a fantastic boss. Employees who see that their managers are fairly managing them, are more productive and joyful.
- 3 min
The 4 Ps of Marketing
Although marketing doesn’t follow fixed patterns, it is characterized by paradigms and a series of rules.
- 3 min
CONTEXT MARKETING
Content is all around us. Therefore, it's almost impossible to avoid marketing advertisements trying to make us buy something or a service.
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