5 Types of Marketing Videos You Can Make in Canva (No Editing Skills Needed)

Author: Doria Keretić

Introduction

If you don’t use a video as your marketing tool, you probably should start. You might ask why? But the answer is really simple. More than 50% of all customers use video as a help with deciding whether or not to buy something. Information is presented more effectively through videos than through plain text alone. For this reason, video format is a great method for your company to get in front of its target audience. In addition, they are now simpler to produce than ever before. But even though we know these facts, only one in three marketers use YouTube videos for their marketing strategies. One of the biggest problems marketers have with making videos is that it could be time consuming and they think other things are more important. Moreover, thinking that it needs a lot of experience and knowledge to make a video is also wrong. Especially these days when everything is accessible to everyone and at all times. You can teach yourself how to make a good video in a short period of time. If you wanna do that, your best friend will definitely be Canva. 

Overview of Canva’s video creation capabilities

Canva is a perfect marketing video maker, with creating appealing films you could convert viewers into paying clients. You'll discover a stylish style that will keep viewers interested thanks to hundreds of free video templates. The entire video editing process is made enjoyable and simple by the straightforward drag-and-drop interface. Your videos will generate excitement and, in the end, sell well.

What are Canva’s key video creation capabilities?

• Templates - a large selection of adaptable video templates that can be used for a variety of purposes, including presentations, social media posts, and promotional materials.

• Media library - it offers searching a large amount pictures, videos, music and sound effect

• Editing tools - easy and useful tools. You can edit video clips, modify speed, include animations, transitions, and effects, as well as add text, graphics, and overlays.

• AI powered features - new, modern approach with much bigger use than before. Background removal, voice enhancement, beat sync and magic design creates compelling videos from text prompts or media uploads.

• Sharing and exporting - you can download your video in many different formats and also different resolutions. Sharing video directly on social media is also one of key features

Breakdown of 5 video types:

• Product showcases

Type of video where the product is shown off. With Canva tools you can highlight its features, design and benefits. With adding text, background music and transitions you’re adding value to your video. Perfect for social media or product pages. Canva’s product video maker is best for this.

• Customer testimonials

Turning real customer feedback into video can be truly rewarding for your business. The reason for that is building trust with customers and making them feel important. Customers are more likely to trust a product when they see someone else has used it and liked it. They trust real experiences more than a polished promo video. Testimonials feel honest while promo videos show only the best parts. You just need to choose a layout, add quotes and customize it by your wishes and your brand.  

• How-to/tutorial videos

Another great example of promoting your product with a video is a tutorial video. You can show and teach your customers everything you can do with your product. You will show products in a great light and they will learn something new and useful. Just break down with a few easy steps, icons and voiceover. Canva lets you record your voice which is also a great way to connect with your customer. 

• Event promos

Making event promo videos can be really fun and useful. The plan is to intrigue watchers and make them want to be a part of your event. Adding information like locations, details and names is important and mandatory. But adding special effects or countdowns makes it interesting and more special. The best way to present it to the public is by social media or e-mail marketing. 

• Brand story videos

With brand story videos you can tell your story but in a visual way which is way more interesting and appealing than just words. You just need to choose how you want to present your brand. Play with adding images, texts, music, icons, voiceovers, but watch out to stay on the right path for your brand. Make sure to show your mission, values, team and tell people how your journey started. 

Tips for choosing the right format

For choosing the best video format for your company is important to know your goal. If you're looking to establish confidence and build trust with customers, you should utilize testimonials and tutorials videos to explain. Thinking about your audience is important. You should consider what type of content they enjoy or expect from you. Match the platform you're targeting. Instagram needs short videos while YouTube works for longer formats, keep that in mind. Moreover, stick to your brand, use colors, tone and style that fits your brand identity. Last but not least, start simple. Choose one format and test how your audience will respond to that. 

Exporting and publishing strategies

When it comes to exporting and publishing your video you have more options. You can export your designs in a number of formats, including PDF documents, movies, and photographs. Once they are at the point where they are ready to share them with the world. Additionally, apps can initiate the export of a user's design and then get the URLs for the exported files. This opens up a variety of ways to integrate apps with third-party platforms.

Also, an export dialog can be opened by an app at any stage of its existence. You can adjust the export's parameters in this dialog, including the file type and quality. Moreover, you can select to export only specific pages if a design has more than one page. The dialogue box shuts when you confirm the export, and the application is now in charge of what happens next. For example displaying a notification that verifies the export was successful.

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Source list:

• Canva

• TechHelpline

• Ahrefs 

• Vimeo