Author: Flaminia Baldella Brands have long relied on a transactional branding strategy. This approach emphasizes immediate sales, often through frequent marketing campaigns, discounts, and messaging that centers on the product itself. However, the landscape is shifting. Marketing is evolving into a relational model , as consumers increasingly seek connection, identity, and meaning. Fitness and Wellness communities exemplify this change, demonstrating how brands are moving a

Author: Marianna Komjáti Introduction   The best time to rethink our marketing is the beginning of the year.  Very often brands repeat the same strategies and excepting different results. This article is about breaking this circle and creating better results. I will show you the seven most common marketing mistakes we repeat every year. The seven biggest mistakes that are so easy to fall into. After that I collected 3 main priorities that actually matter if you want to build

Author: Marianna Komjáti You have no idea how to manage the best Christmas Marketing ? Which is loyal to your brands, but also gives the magic atmosphere to your customers that they expect during this season?  Not change your tone fully! Just give more sparkle , more emotion and more urgency . Keep your focus on staying true to your brand voice by giving some more sensitive elements which fits the season. In this article I’ll show you how to do it right! By giving some

Author: Marianna Komjáti   Introduction Christmas is the most important period of the year for many businesses . The sales rate is very high. During the holiday season costumers are more emotional driven and they spend more money than other times during the year . It’s a competition between companies so making discounts is not enough. Keep in mind that your c ompetitors will be very creative in how to make people choose them. Brands design very attentively, well-struc

Author : Marianna Komjáti The end of the year is always very busy. People overcome many challenges. They are tired, but they still keep going with the work and  with Holidays preparations. Many things are happening around and inside them. Catch this. When Christmas is just days away, that's the most powerful sales season of the year. Consumers are in a buying mindset. Urgency is high. They are strongly emotionally driven these days. The secret to success is the quick to launc

Mattel’s new Barbie movie came to the cinemas this month. Beyond the iconic doll, this film promises to revitalise the brand and may open new doors for the company. Let’s delve into the exciting prospects of this movie and why investors should consider adding Mattel to their portfolios.   Marketing Brilliance: A Classic Barbie Brand The Barbie movie represents a masterstroke in marketing brilliance. In fact, with Barbie already being an iconic cultural figure, the movie

Author: Natalia Ferková The Christmas season  is one of the most anticipated periods and opportunities of the year for businesses , especially smaller ones, which can increase their sales. People are busy buying gifts for their loved ones, but they often look for inspiration in smaller businesses where they can find local or handmade products, personalized items, or higher-quality gifts that stand out and are unique. However, competition is fierce these days, so small busine

Author : Flaminia Baldella In today’s increasingly digital world, companies rely more than ever on a diverse network of partnerships  to fuel growth. From influencers  and creators  to affiliates , referral programs , and modern marketing ecosystems , there is now an increasing need for tools that can simplify and effectively manage these relationships. What is Impact.com ? Impact.com  is one of the best tools to help with this because it centralizes all partner types for bra

Growing social pressure to be present and responsive at all times has forced us to redefine our daily routine. Nowadays, workers are obliged to completely rethink where and when they can devote time to their professional activities. The result is an overall work-life imbalance that affects our well-being. The brand Heineken couldn’t stay silent about this. So, let’s dive into two of the beer brand’s extremely successful campaigns. 1. The Closer Campaign Today, more than in th

Sustainability isn’t just a buzzword—it’s a revolution reshaping the business landscape. As eco-consciousness sweeps through consumer mindsets, the clamor for green products intensifies. Leading this charge is sustainable marketing, spotlighting brands that champion environmental responsibility , ethical integrity, and social justice. This dynamic approach not only trims a company’s carbon footprint but also resonates powerfully with today’s discerning, planet-loving shopp

Author: Lorenzo D’Amore Let’s start with a simple question. Why do companies nowadays decide to use social media and, in particular, influencers to enter the market and attract customers? Because the information and data coming in indicates that consumers prefer to believe in this form of communication . In fact, some research claims that those who use social media listen more to the influencer than to the journalist. As a result, if before the dream of many young people

Author: Jennifer Argenton   Introduction Halloween  is so much more than a night of trick-or-treating  and costume parties on October 31 . Though children-and increasingly adults-thoroughly enjoy dressing up in their favorite costumes, Halloween  has actually become a major marketing phenomenon that touts everything from branded promotions to social media campaigns around the world. Halloween is one of those few holidays that allow  businesses to engage with consumers, cap

Author: Lorenzo D’Amore Have you ever seen a brand that tells you it is ‘green’ , but actually isn’t? This new ‘strategy’ is called greenwashing and is becoming more and more recurrent within corporate strategy, especially now that the issue of sustainability has become a top priority for consumers worldwide. Through this article, you will learn how to recognise greenwashing and analyse which brands are best at engaging with consumers in order to safeguard the planet. Why

Author: Lorenzo D’Amore Over the past few years, the negative impact of human activity on the environment has become an increasing subject of social debate. This has led to an increase in our awareness of sustainable issues, trying to find some solutions to safeguard the planet . Consequently, it has become very important for companies to be clear and transparent about green marketing initiatives and processes. In fact, sustainability is becoming one of the main factors t

Author: Metka Volmajer As our population advances, education opportunities, traditional and alternative, grow. Therefore, the job market is getting more competitive by the day, which is where a recruiting business appears. The process is mutually beneficial, with the recruitment agency acting as a middleman. It is a much more difficult task than it seems; we created a list of guidelines for beginners, hoping to help recruitment start-ups see if they are on the right path

In the ever-evolving environment of hiring , social media is a valuable tool in the recruiting and hiring manager’s arsenal. Among the numerous possibilities at your fingertips, hashtags are a great way to expose yourself and find better candidates . Placed carefully, hashtags can increase job postings’ visibility , target the right audience , and enhance employer branding . Here is how you can utilize hashtags in recruitment and provide tips that are actionable to help y

Every aspiring auctioneer in Texas is attracted to the rhythm : seamless flow of words, crowd's energy, and even the precision of the moment when a single gesture closes a deal. Still, you can't take away the fact that behind every successful auctioneer lies tenacious preparation and a unique strategy. So you'd be right to say that succeeding as an auctioneer in Texas isn't all about having a fast tongue or a sharp suit. It's also about mastering an ancient art in a modern bu

Author: Natali Ferková In 2025, we live in the era of the online world. Everything around us is digital, and information can be found instantly; just a few clicks on Google  or chatting with AI assistants  will provide us with answers to everything.  If you don't know the recipe, you Google it. If you need help with your homework, you can ask ChatGPT, or you can even ask an AI to create a marketing strategy or campaign. Artificial intelligence  can now analyze data, predict c

Author: Natalia Ferková Have you ever seen a flash mob, pop-up experiences, public stunts, or street art installations? If your answer is yes, then you have already seen guerrilla marketing  in real life. Basically, guerrilla marketing is a product campaign  using unconventional methods, the moment of surprise to communicate with its audience. The goal of this campaign is to  shock  and surprise  customers with something non-traditional and phenomenal. Usually, these campaign

Author: Jennifer Argenton   Introduction Brands  are shifting from a one-size-fits-all to a more personal and data-oriented strategy . Artificial Intelligence (AI)  is leading the way by enabling marketers to produce very personalized campaigns that address individual consumers on a one-to-one basis. From predictive analysis that predicts future buying habits and trends, to AI content that reflects on the fly the interests of every single user, AI has transformed marketing  t