Author: Natalia Ferková In today’s digital world, the packaging  and unboxing experience  has become one of the most powerful engagement moments between brands and their customers. In the past, unboxing was just a simple act of opening a package; however, it has evolved into a form of storytelling, entertainment, and emotional connection. As a result, the packaging of products has become an essential element of the overall brand experience . It is the first contact and impres

Author: Zoltán Kertai Introducion Firstly, Hungary is a good place to study marketing because the schools are well-known and the costs...

Author: Natalia Ferková In today's digital world, it's really hard for brands to come up with successful marketing ideas . Some marketing...

Author: Natalia Ferková When it comes to positioning  your brand in the marketplace, the key element is consumer perception . Have you ever wondered how big brands know exactly where they stand in the minds of their customers? The secret often lies in a marketing tool called a perceptual map . This simple but powerful marketing tool helps to visualize the brand's position through the eyes of the audience. A well-created perceptual map reveals not only where the brand stands b

Author: Marianna Komjati Understanding the target audience In the past, temporary employment agencies were the key to connecting...

Author: Jennifer Argenton   Introduction At the heart of sustainable brand experience  and experientiality, urban ambient advertising  is...

Author: Natalia Ferkov á In today’s digitally saturated world , traditional travel marketing advertisements or messages often get lost....

Author: Zoltán Kertai Introduction First of all, SEO in 2025 is evolving faster than ever , shaped by artificial intelligence, new...

Author: Sagida Allioua The new digital dilemma  In a world that never stops running, it is increasingly common to feel like you are...

Author : Doria Keretić Introduction If you don’t use a video  as your marketing tool , you probably should start. You might ask why? But...

Author: Lorena Milanović Introduction Marketing has changed significantly compared to the past, now that artificial Intelligence tools...

Author: Doria Keretić An internal link connects one page to another within the same website. They assist in orienting visitors around the...

Author: Paul Thiebaut Introduction Grey hat marketing  is in between the moral strategy  of white hat  and the risky strategy  of black...

Whoever works in Marketing knows the basic principle: the customer is king. That does not only apply before and during the process of..