Author: Flaminia Baldella Sound branding is an important part of a company's identity and the things it sells or offers. It uses sonic logos , jingles , and other sounds to make a sound identity that shows what it stands for, what it wants to do, and what it wants to achieve. The goal of sound branding is to make the brand stick in our heads like a real earworm. Audio identity is becoming more popular because people all over the world are using mobile devices and voice as

Author : Doria Keretić Introduction If you don’t use a video  as your marketing tool , you probably should start. You might ask why? But the answer is really simple. More than 50% of all customers use video as a help with deciding whether or not to buy something. Information is presented more effectively through videos than through plain text alone.   For this reason, video format is a great method for your company to get in front of its target audience .   In addition, they