Author : Doria Keretić Introduction If you don’t use a video  as your marketing tool , you probably should start. You might ask why? But the answer is really simple. More than 50% of all customers use video as a help with deciding whether or not to buy something. Information is presented more effectively through videos than through plain text alone.   For this reason, video format is a great method for your company to get in front of its target audience .   In addition, they