Author : Flaminia Baldella There are a lot of posts saying “marketing is dead” and that AI is poised to wipe out the entire industry. I can get this point of view… it can look like the whole marketing discipline is disappearing, but it isn’t!  What’s happening is the growth of the performance marketing, where everything is spent provide real outcomes like leads, sales and long-term growth. Marketing isn't dying, it's just evolving, becoming more accountable, sharper, and a f

Virtual meetings are the fabric of professional life, and with them, a persistent debate rages on: Cameras on or cameras off ? While many think that cameras help them convey themselves better, others view cameras as an unbearable burden. Which approach is better depends on several factors such as engagement , productivity , and personal comfort . The Case for Keeping Cameras On Turning on the camera makes virtual meetings feel more personal and interactive . It strengthens

Author : Doria Keretić Introduction If you don’t use a video  as your marketing tool , you probably should start. You might ask why? But the answer is really simple. More than 50% of all customers use video as a help with deciding whether or not to buy something. Information is presented more effectively through videos than through plain text alone.   For this reason, video format is a great method for your company to get in front of its target audience .   In addition, they