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5 Event Promotion Ideas to Increase Attendance

Updated: Feb 13

Labiona from Vision Factory

Author: Labiona Kentrou

Date of Publication: 09/05/2023

Attendee timeline

Are you looking for some creative and outside-the-box event marketing ideas to promote your next meeting? Effective event marketing can break your success when it comes to capturing that attention. Actually, people are getting to register for and eventually attend your event.

Here below we have 5 best event promotion ideas for your upcoming event:

1. Offer early bird registration

If you want to get people interested in your event, you need to offer them motivation to do so. You should encourage them to register for it early so you can manage the number of the visitors. So, one of the greatest ways to do this is to offer early bird registration.

Early bird registration is a period of time when people can sign up to attend your next event before ticket prices increase. Moreover, you could also offer a discount of 10% off the regular price. For example, you could give this opportunity to someone who registers for the event two months in advance.

2. Create a stand-out event website

Create a stand-out event website

Do you want to promote your event and increase attendance? An essential tool to make it happen is to create a really well-designed event website. Actually, the website should supply the attendees with all the information they need to know. Therefore, you should include the venue, date, price, speakers and what they should expect.

3. Invite influencers to help promote your event

Making partners with influencers is one of the greatest ways to promote your event to a larger audience. You should track down influencers in your industry who would be interested in attending your event. In case they apply for the event, offer them free tickets in exchange for sharing your event with other followers.

Invite influencers to help promote your event

4. Leverage social media

Social media is a beneficial way to reach a wide audience with your event promotion. Create event pages on the largest social media sites like Facebook, Instagram and Twitter. Apart from that, you could begin sharing information about your event. Last, you should also use relevant hashtags so potential attendees could easily find the event pages.

5. Design a Promotional Video

A promotional video is a great way to reach a large audience. In fact, the promotional video can be used on your social media channels and your website. However, make sure that your videos are of high quality and showcase the location and the required information of your event.

Last but not least, it is important to be aware of your audience and anticipate the huge interest there might be! There are a lot of tools you can use to reach this audience as well. For example, Adobe has recently launced an open-use tool for the creation of event flyers for free, with a simple interface and ready-to-go templates


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