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Green or Fake? The Thin Line Between Green Marketing and Greenwashing
Author: Jennifer Argenton Introduction Over the last few decades, sustainability has not only been a catch-all phrase for political and social rhetoric but also for corporate strategy in globality. Companies are increasingly going green by manufacturing " green " products, greening their promotional campaigns, and positioning themselves as green-friendly . But how much of all of that is genuine, and how much is merely a smokescreen? That is where the thin—and very often gr
4 min read


Barcelona 2025: Battling Heat, Pollution, and Coastal Threats
Author: Arhou Ahmed Introduction Looking ahead to 2025, Barcelona faces mounting environmental pressures. Heatwaves , pollution , and...
4 min read


The Future of University Education in 2025: Trends, Challenges, and Opportunities for Students
Author: Natalia Ferkova Higher education has evolved significantly over the last decades. Originally, it began as institutions founded...
3 min read


Ethical Marketing: Selling Without Manipulation
Author: Chiara Veri The rise of ethical marketing Today's marketing world is made up of consumers who are constantly bombarded with...
3 min read


How to Reduce Your Carbon Footprint Without Changing Your Entire Lifestyle
Author: Martina Gortana Introduction. First of all, cutting down on your carbon footprint doesn't mean you have to give up the things...
4 min read


Top Skincare Trends to Watch (and Blog About) in 2025
Author: Martina Gortana Introduction The skincare industry has experienced an unparalleled transformation in the last few years. The way...
3 min read


Top 5 Everyday Habits to Help Save the Environment in 2025
Author: Arhou Ahmed Introduction Climate change intensifies in 2025, with record-breaking heatwaves and storms. For instance, the UN...
3 min read


The Rise of Climate Litigation in 2025: How Governments and Corporations Are Being Held Accountable
In 2025, climate lawsuits are surging as citizens and governments sue big polluters and push leaders to act on their environmental promises.
4 min read


Sustainability in the world of private equity
Private equity refers to investment where the investor's objective is to finance projects and companies with good growth potential.
4 min read


Non-financial reporting
Non-financial reporting is a way for companies to share information with stakeholders. Accent on sustainability and social responsibility.
4 min read


Benefit Corporations: A Force for Sustainability
Nowadays, sustainability has become a critical issue that businesses can no longer afford to ignore.
3 min read


WHAT IS GREENWASHING?
Nowadays, 73% of consumers globally are looking for items that enable them to reduce their carbon footprints, according to a Nielsen survey.
2 min read


Slow Tourism in Barcelona
Everyone knows the meaning of tourism in general, but probably, few know the meaning of slow tourism. Actually this is a new way of doing...
3 min read


Gas and nuclear: green energies or not?
Gas and nuclear: Green energies or not?
3 min read
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