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Educational Metaverse: Where Virtual Worlds Attempt to Educate Schools and Universities
Author: Jennifer Argenton Introduction Classroom classes will be offered until 2026. This is at its simplest when teachers and students come together. But learning is being revolutionized through the creation of Metaverse learning. This is a virtual and interactive space where teachers and students share information in real time without the constraints of space. It is one of the biggest tech disruptions to transform the way knowledge is transferred, accessed, and experience
4 min read


Books Every Marketer Should Read in 2025
Author: Natali Ferková In 2025, we live in the era of the online world. Everything around us is digital, and information can be found instantly; just a few clicks on Google or chatting with AI assistants will provide us with answers to everything. If you don't know the recipe, you Google it. If you need help with your homework, you can ask ChatGPT, or you can even ask an AI to create a marketing strategy or campaign. Artificial intelligence can now analyze data, predict c
4 min read


Guerrilla Marketing in the Digital Age: Does It Still Work?
Author: Natalia Ferková Have you ever seen a flash mob, pop-up experiences, public stunts, or street art installations? If your answer is yes, then you have already seen guerrilla marketing in real life. Basically, guerrilla marketing is a product campaign using unconventional methods, the moment of surprise to communicate with its audience. The goal of this campaign is to shock and surprise customers with something non-traditional and phenomenal. Usually, these campaign
4 min read


Work 4.0: How to Integrate Augmented Reality and On-the-Job Training in Work Environments
Author: Jennifer Argenton Introduction Industry 4.0, digitalization , and advanced technology revolutionize the workplace in 2026 on paper — and increasingly, in practice. Constant convergence of clever systems, automation, and decision-making processes is not merely re-engineering the way organizations are organized, but also the way people engage with them. One of the most innovative and revolutionary of such innovation-enabling technologies is Augmented Reality (AR). AR
5 min read


Algorithmic Marketing: How AI Is Transforming Personalized Campaigns in 2026
Author: Jennifer Argenton Introduction Brands are shifting from a one-size-fits-all to a more personal and data-oriented strategy . Artificial Intelligence (AI) is leading the way by enabling marketers to produce very personalized campaigns that address individual consumers on a one-to-one basis. From predictive analysis that predicts future buying habits and trends, to AI content that reflects on the fly the interests of every single user, AI has transformed marketing t
4 min read


Hybrid Careers and Multi-Skilled Lives: Redefining the Job Market
Author: Jennifer Argenton Introduction With accelerating technological change, globalization, and a changing cultural landscape moving at an ever-increasing pace, the traditional definition of a job is in transition . The era when one could anticipate a single career spanning a lifetime is past us. Employees are adopting hybrid careers —careers that involve concurrent sets of skills, industries, or tasks—and reconceptualizing success in the workplace . The Emergence of
4 min read


From Start-Up to Scale-Up: Proven Strategies to Drive Sustainable Business Growth in 2025
Author: Natalia Ferková Scaling a business in 2025 is not just about increasing revenue but about creating something that will stand the test of time. The startup world has been rapidly changing and developing. Competition from around the globe, disruption of industries caused by AI, and growing consumer awareness of what they are paying for are some of these. New growth not just needs clever marketing but also clever systems, repeat customers, and a brand that actually mean
5 min read


The Rise of Purpose-Driven Startups: Profit Meets Activism
Author: Jennifer Argenton Introduction In an economy of profit-dominance outside history, a new wave of businesses is upsetting the established order. Socially responsible businesses are surfacing everywhere in the world, combining financial objectives with environmental, social, or ethical goals. Such companies' success can no longer be measured by revenue growth and market share but also by impact, sustainability, and ethics. This revolution is redefining the entrepren
4 min read


The Gamification of Corporate Ethics: Motivating Sustainable Behaviors with Game Mechanics
Author: Jennifer Argenton Introduction 2026 companies are finding they must sell sustainable and responsible practice and not policy and legislation—engagement it must be. Gamification of business ethics is perhaps the most innovative method of inducing usage. Through the use of game design in business as usual, firms can induce employees to green behavior, develop ethical norms, and establish corporate social responsibility. Gamification makes ethical values from inta
3 min read


Digital Nomad Mums in 2025: Traders vs. Social Media Specialists — Who’s Winning the Remote Lifestyle?
Author: Magdalena Simova In modern times, women can choose what kind of work they do, as well as when, where, and how they do it. Many women who are mothers and want to both work and take care of their children, while also having the opportunity to travel around the world, can choose from a wide range of remote jobs . The number of women is increasing every year. Which type of work is better for mothers in terms of flexibility and time? The Digital Nomad Mum Revolution There
3 min read


How to Choose the Right University Major: A Guide for Future Students
Author: Zoltán Kertai Introduction To start with, choosing the right university major is one of the biggest decisions in a student’s life. In fact, this choice will shape your studies, your future career , and even your personal growth. Moreover, the major you choose can open or close doors in the job market. As a result, taking time to understand yourself and your goals before making a decision is very important. Understanding Yourself First To begin with, you need to know
4 min read


Quiet Hiring: A New Phenomenon Transforming the Face of Work
Author: Jennifer Argenton Introduction In the midst of this mobile workforce age, a silent but transformative phenomenon is occurring: quiet hiring . Once upon a time, there existed the practice of employers promoting vacant posts by posting vacancies in job notices, but quiet hiring is recycling the available workforce by reallocating them with fresh responsibilities or temp jobs to meet organizational needs. This is due to talent gaps, economic factors, and a call fo
4 min read


The Dark Side of Electric Cars: Lithium, Cobalt, and Hidden Impacts
Author: Jennifer Argenton Introduction Electric cars have been the eco-friendly option to the average gas guzzler for years. Cleaner roads, reduced emissions, and less carbon impact have EVs charging ahead of the globe in going green. But behind the swooping lines and zero-emission praise is a dark reality: EV production isn't cheap. Lithium, cobalt, and other big battery materials contain secret social and environmental costs to which the consumer would otherwise be unaw
4 min read


How to Get More Interviews on LinkedIn: Proven Strategies to Stand Out to Recruiters
Author: Magdalena Simova Did you know that over 80% of jobs are filled through networking—not online applications? Do you have a LinkedIn profile but rarely get interview calls? The problem might be your LinkedIn profile . Let’s take a look at what you can change to start seeing better results and increase your chances of success. Optimize Your LinkedIn Profile for Recruiters How can you sell on LinkedIn in one sentence? Headline & Summary: Your LinkedIn headline is the
3 min read


The Psychology of Unboxing: Why Packaging is a Marketing Tool
Author: Natalia Ferková In today’s digital world, the packaging and unboxing experience has become one of the most powerful engagement moments between brands and their customers. In the past, unboxing was just a simple act of opening a package; however, it has evolved into a form of storytelling, entertainment, and emotional connection. As a result, the packaging of products has become an essential element of the overall brand experience . It is the first contact and impres
4 min read


Top 10 universities in Hungary to study marketing
Author: Zoltán Kertai Introducion Firstly, Hungary is a good place to study marketing because the schools are well-known and the costs are lower than in many other countries. Secondly, the country is in the middle of Europe, so it is easy to connect with international companies and markets . Moreover, Budapest has many big firms and agencies where students can get internships . In addition, smaller cities like Szeged, Pécs, and Debrecen offer safe campuses and friendly
6 min read


Best Financial Wellness Apps of 2025: Which One Fits Your Needs?
Author: Al Aqmar Fadjeleabas The growth of technology in finance A lot of people in 2025 are now putting their financial health first. As a result, technology has given us a powerful way to better manage our money . So, a new generation of advanced financial wellness apps has come out. These apps also have a lot more features than just basic budgeting . So, picking the right tool is very important if you want to reach your financial goals . In the end, the best app for y
4 min read


Stablecoins and Crypto Custody: Secure Approaches in the New Regulatory Environment
Author: Al Aqmar Fadjeleabas Introduction Digital assets are a big aspect of modern finance that you can’t ignore. In the previous 10 years, they’ve transformed almost everything we thought we knew about money , such as how we pay , how we invest , and even who may use financial services . One of the new tools that stands out is stablecoins . They have formed a sort of bridge between the uncertain world of cryptocurrencies and the steady world of normal money . But here’
4 min read


Generative AI in Finance: Prospects, Risks, and Direction
Author: Al Aqmar Fadjelebas Introduction: Financial New Dawn Remember the old movies where a powerful Wall Street broker yells into three phones? That fast-paced, profoundly human, and chaotic picture of finance is changing irreversibly. Generative AI drives this development, not new laws or market crashes. This technology —which can make art , write code , and have conversations —has exploded across almost every area in recent years. But its emergence in the banking ind
5 min read


The MAYA Rule in Digital Marketing: Balancing Innovation with Familiarity
Author: Natalia Ferková In today's digital world, it's really hard for brands to come up with successful marketing ideas . Some marketing campaigns instantly connect with their customers, but some of them fail to gain traction. Why is it like that? The answer often lies in understanding how people react to newness and familiarity. The most successful brands manage to find a balance between innovations and familiarity, and that is because they follow the MAYA Rule . What Is
3 min read
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