Top 10 universities in Hungary to study marketing
- gabrielakvisionfac
- Oct 7
- 6 min read
Updated: Oct 28
Author: Zoltán Kertai
Introducion
Firstly, Hungary is a good place to study marketing because the schools are well-known and the costs are lower than in many other countries. Secondly, the country is in the middle of Europe, so it is easy to connect with international companies and markets. Moreover, Budapest has many big firms and agencies where students can get internships. In addition, smaller cities like Szeged, Pécs, and Debrecen offer safe campuses and friendly student life. Therefore, studying in Hungary gives you both knowledge and real experience. In 2025, marketing studies are changing quickly. Firstly, more programs include topics like data, AI, and automation. Secondly, schools teach about sustainability and ethical marketing because these are important for customers today. Moreover, digital tools such as social media, online shops, and influencers are now a big part of marketing classes. Finally, students still need soft skills like teamwork, creativity, and problem-solving. Therefore, the aim of this guide is to show the top universities in Hungary where you can study marketing. Moreover, it will explain how the ranking works and what programs are offered. In addition, you will find details about tuition fees, scholarships, and admission. Finally, the guide will help you choose the right place and start building your career in marketing.
Why study marketing in Hungary?
To begin with, Hungarian universities offer a strong education that is well recognized in Europe. As a result, graduates can find jobs not only in Hungary but also in other countries. On top of that, programs often include real projects, which makes learning more practical. In addition, Hungary is cheaper than many Western European countries. To start with, tuition fees are lower, and so are daily costs like rent or food. At the same time, students enjoy a safe and friendly environment without spending too much. Another key point is the chance for internships and career growth. On the one hand, Budapest has many big companies and start-ups that welcome students. On the other hand, smaller cities also offer local options for gaining work experience. As a result, studying here can open both local and global career paths.
Criteria for ranking
To start with, accreditation and reputation are very important for choosing a university. In this way, students can be sure their degree will be accepted in other countries. Another point is the variety of courses and specializations. For example, some schools focus more on digital marketing, while others offer sales or branding. In addition, international programs play a big role for many students. As a result, English-taught courses make it easier for foreigners to join. Finally, alumni success and business connections also matter. Because of this, schools with strong industry links can offer better internships and career support.
Top 10 universities in Hungary to study marketing
Before looking at the list, it is important to know that all of these universities offer state-funded places for Hungarian students. In other words, with a good high school result, it is possible to study marketing for free in Hungary. At the same time, international students can apply for tuition-based programs, and some schools also provide scholarships. Moreover, the marketing bachelor's program usually takes 7 semesters (3.5 years) to complete, which is the standard length across the country. Therefore, everyone has a chance to find the right option depending on their background and results.
To begin with, Corvinus is the best-known business school in Hungary. Moreover, the program offers digital marketing, branding, and research options. As for admission, strong grades and English skills are needed. In addition, tuition is 3,000–5,000 EUR. Finally, the campus is in Budapest next to the Danube River, with a very active student life.
2. Eötvös Loránd University (ELTE)
Firstly, ELTE offers a modern commerce and marketing program. Secondly, admission requires transcripts and good English knowledge. Moreover, tuition is around 2,500–3,000 EUR. At the same time, the campus is in Budapest, at Astoria, close to cultural life and companies.
3. University of Szeged (SZTE)
To start with, SZTE is known for mixing tradition with practice. In terms of admission, applicants need transcripts and English proof. Moreover, tuition is about 3,000 EUR. Finally, Szeged is a lively, affordable student city.
4. University of Pécs (PTE)
On one hand, PTE is one of the oldest universities in Europe. On the other hand, its marketing program is very international. As for admission, students need transcripts, motivation letters, and English tests. Moreover, tuition is about 3,000 EUR. Finally, Pécs is a cultural hub with friendly student life.
5. University of Debrecen (DE)
Firstly, Debrecen has a modern program with strong company links. Secondly, admission requires transcripts and language proof. Moreover, tuition is 3,000–3,500 EUR. Finally, the large campus is in Hungary’s second biggest city.
6. Budapest university of technology and economics (BME)
To begin with, BME is one of the oldest universities in Hungary, founded in 1782. Moreover, it connects technology with economics and management studies. In terms of admission, Hungarian students enter with high school results, while English programs require language proof. As for tuition, international fees are about 2,500–3,500 EUR per year. Finally, the campus is in Budapest, right next to the Danube River, and offers a central and modern environment.
Firstly, BGE is the largest business school in Hungary. Secondly, its marketing program is very practical and career-focused. Moreover, admission requires transcripts and English skills. In addition, tuition is 2,500–3,000 EUR. Finally, the campuses are in Budapest, offering a busy student life.
8. Széchényi István university (SZE)
To start with, this university works closely with industries. In terms of admission, students need transcripts and English certificates. Moreover, tuition is 2,500–3,000 EUR. Finally, the campus is in Győr, a modern industrial city.
9. Óbuda University (ÓE)
At first, Óbuda University is practical and applied. In addition, admission requires a school diploma and English skills. Moreover, tuition is about 2,500 EUR. Finally, the campus is in Budapest, with easy access to business life.
10. Pannon University (PE)
To begin with, Pannon University is smaller and very student-friendly. Moreover, admission requires transcripts and English language skills. As for tuition, it is around 2,500 EUR. Finally, the campus is in Veszprém, close to Lake Balaton and a relaxed lifestyle.
How to choose the right university for you
To begin with, the budget is always an important factor. Moreover, students should compare tuition fees, living costs, and possible scholarships before making a decision. In addition, location matters a lot. On the one hand, Budapest offers many companies and a lively lifestyle. On the other hand, smaller cities such as Szeged or Pécs are cheaper and more student-friendly. Another key point is specialization. For example, some universities focus on digital marketing, while others are stronger in tourism or international business. Therefore, students should check which program matches their interests. At the same time, career goals must guide the choice. In this way, applicants can select a school with strong industry links or research opportunities that fit their plans. Finally, contacting admissions is always helpful. Moreover, many universities now offer online Q&A sessions and virtual campus tours. As a result, students can get a clear picture of the study environment before applying.
Conclusion
To sum up, studying marketing in Hungary offers many benefits for both local and international students. Moreover, universities provide high-quality programs, affordable tuition, and great internship opportunities. In addition, the country’s central European location makes it easy to connect with global companies and start an international career. Therefore, students who choose Hungary can enjoy a balance of education, culture, and real business experience. As a result, they gain the skills and confidence needed for a successful future in marketing. Finally, this is the perfect time to explore different programs and start your application early.
Call to action
If you want to compare all marketing programs easily, download our free university comparison chart. Moreover, subscribe to our newsletter to get updates about scholarships and study tips in Hungary. In addition, you can schedule a short consultation to receive personal guidance on which university fits your goals best. So don’t wait, take the first step toward your marketing career in Hungary today.
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