Instagram vs TikTok: Which is Better for Business?
Updated: Feb 12
Author: Helena Rogulj
Date of Publication: 11/02/2023
Instagram and TikTok are two of the most popular social media platforms in the current era. Both platforms have their own unique features that make them appealing to businesses. However, it can be challenging to determine which platform is better for your business. For this reason, we'll take a closer look at both platforms and compare their strengths and weaknesses to help you make an informed decision.
Established User Base and Focus on Visual Content
Instagram has been around for over a decade and has a large and well-established user base. The platform focuses primarily on visual content, such as photography and videography. Of course this makes it an excellent choice for businesses. Actually, they are looking to showcase their products or services through beautiful and professional images and videos. Instagram also offers a range of features for building a community around your brand, including stories, reels and live streams.
Robust Analytics Tools
In addition to its focus on visual content, Instagram also has a robust set of analytics tools that allow businesses to track engagement and reach. This makes it a great choice for businesses that need detailed analytics to track the success of their marketing efforts.
Creative and Fun Video Content
TikTok is a relatively new platform that has gained massive popularity, especially among younger generations. In particular, it’s a video-based platform that allows users to create and share short videos with various effects and filters. What’s more TikTok is an excellent choice for businesses that want to showcase their products or services in a creative and fun way. This is because it allows businesses to create engaging and viral content.
Built-in E-commerce Features
TikTok also has a built-in e-commerce feature, which enables businesses to link their products to their videos. This makes it easy for users to purchase products directly from the app. As a result, TikTok is a great choice for businesses looking to drive sales through social media.
Key Differences to Consider
When deciding which platform to use for your business, there are several key differences to keep in mind.
If your target audience is older or you want to reach a broader audience, Instagram is probably the better choice. However, if your target audience is younger or you want to reach a specific niche audience, TikTok may be the better choice.
Type of content
If your product or service is best showcased through images, Instagram is probably the better choice. Yet if your product or service is best showcased through videos, TikTok may be the best tool. However, if you want to show your work atmosphere, the fun part of the job, but also a realistic image that doesn't include beautification, it is definitely better to do it on TikTok.
If you need detailed analytics to track engagement and reach, Instagram is probably your thing. On the other hand, if you just want to track basic metrics such as views and engagement, TikTok's analytics tools may be sufficient.
In general, both Instagram and TikTok are great platforms for businesses. The best choice for your business though, will depend on your target audience, the type of content you want to create, and the analytics you need to track. Therefore, it's a good idea to test both platforms and see which one works best for your business. Remember that it's also crucial to have a consistent and engaging content strategy in place to make the most out of any platform you choose.