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Google and its Outlook: “Mixed Results”
Alphabet , the parent company of Google , has posted its first-quarter results. However, the results are with mixed outcomes for the company. Although the core search advertising business stayed resilient, YouTube faced a decline. The decline in YouTube ads has affected the total advertising revenue, which remained unchanged year over year. So, while Google ‘s outlook remains uncertain, the company managed to narrowly beat Wall Street’s expectations. Financial Performance One
2 min read


Cashless is increasingly used in the world and in Italy
Cashless payments refer to all transactions made without the use of cash, using tools such as bank transfers, payment cards, digital wallets, and other electronic methods . These tools are gradually replacing cash globally, but in Italy, the use of cash is still widespread. However, cashless payments offer various advantages compared to cash payments. Advantages of cashless payments One of the main advantages of cashless payments is the possibility of making transactions wit
2 min read


The Future of Green Investing: Profiting from Sustainability
Green investment has evolved from a niche sector into a mainstream strategy as investors see the long-term importance of sustainable activities . The growing knowledge of climate change, combined with the worldwide push for environmental, social, and governance (ESG) standards , has changed the way individuals and organizations distribute money. This shift is changing investment portfolios, accelerating innovation, and proposing a future in which profit and sustainab
4 min read


AI in the Workforce: How Companies Are Preparing for an Automated Future
Integrating Artificial Intelligence ( AI ) into the workforce in no longer a possibility, but a necessity if you want to keep up with competition. From decision-making to streamlining operations , AI has been redefining industries, which impacts millions of people worldwide. While this transformations comes with huge opportunities, it also carries several risks. In this article we will be exploring them. How AI is transforming the workforce Better decision making. By utiliz
3 min read


The Differences between Large and Small Companies
The economic landscape is characterized by a large number of companies that vary considerably in size and structure. Large and small companies each have their own challenges and opportunities, which are significantly influenced by their environment. We will have a look at the differences between large and small companies . The results will provide a comprehensive understanding of the dynamic world of business management. Corporate culture and flexibility A key difference b
3 min read


Discover Engineering Career Paths
Author: Nensi Klasan Career Alternative Opportunities with an Engineering Degree It is well known that engineering graduates are central to the development of any society and have many options after finishing. Undeniably, engineering jobs are desirable and come with countless benefits depending on the discipline. Regardless, many people change their perspectives and passions. Statistics show that at least one in every five students decide on a career change. Fortunately, an
2 min read


A Thorough Handbook: Steps to Becoming a Real Estate Agent
Are you passionate about helping people find their dream homes, negotiating deals, and navigating the ever-evolving landscape of the real estate market? Becoming a real estate agent might just be the perfect career path for you. In this Real Estate Agent Handbook, we’ll walk you through the steps to kickstart your journey in the exciting world of real estate . 1. Research and Education: Start by researching the requirements for becoming a real estate agent in your area. E
3 min read


HR’s Role in Crisis Management and Business Continuity Planning
The role of human resources (HR) in crisis management and business continuity planning cannot be overstated in today’s dynamic corporate environment. HR professionals have a vital role in ensuring business resilience and workforce stability as firms deal with recessions, emergencies, and global pandemics. HR departments help organizations survive and recover from crises by combining tactical preparation, efficient interaction, and employee support. HR’s Foresight First and
3 min read


Career Path: The Plan for a Successful Business Strategy
Author: Lorenzo D’Amore In today’s employment landscape, the needs of companies and the expectations of employees are constantly changing. In this context, taking a structured and well-defined career path can make all the difference. Defining a clear career path could not only improve employee satisfaction and motivation, but could also contribute to the company’s growth and success. In this article, we will take a closer look at the concept of an effective career path and
3 min read


Green or Fake? The Thin Line Between Green Marketing and Greenwashing
Author: Jennifer Argenton Introduction Over the last few decades, sustainability has not only been a catch-all phrase for political and social rhetoric but also for corporate strategy in globality. Companies are increasingly going green by manufacturing " green " products, greening their promotional campaigns, and positioning themselves as green-friendly . But how much of all of that is genuine, and how much is merely a smokescreen? That is where the thin—and very often gr
4 min read


How Small Businesses Can Compete with Big Brands Using SMART Marketing
Author: Gulkhar For small businesses, SMART marketing is the secret tool to compete with big players in the market. Nowadays, tight budgets push startups to be creative and succeed. But the SMART marketing framework is a strong advantage when starting a new business . This article will explore how newly opened brands can use SMART digital marketing tips to have steady growth. Understanding the SMART Marketing Framework Before diving into how each element of SMART marketing
5 min read


What is a marketing persona and why does every brand need one?
Author: Natalia Ferkova Are you starting your own business or creating a new product ? If yes, this article is for you. The foundation...
3 min read


The Rise of AI Tools in the Workplace: What 2025 Holds for Every Profession
Author: Jesse Amoako Artificial Intelligence (AI) has taken a huge control in everyone’s daily life. Especially in workplaces, it’s...
3 min read


Lost in Translation: Mindset Mistakes New Graduates Make When Entering the Language Industry
Author: Mona Knöttner The profession of translation is often underestimated. If you ask people what skills a good translator needs,...
3 min read


How Erasmus+ Internships Boost Your Career: Skills, Networks, and Opportunities for the Future
Author: Simay Karataş In today's rapidly changing global world, a diploma alone isn't enough. We live in a world where you need to make a...
4 min read


Wix vs. WordPress for SEO: Can Wix Keep Up in 2025?
Author: Nafay MAOULIDA Hello, Website Builders ! Building a website? Congrats! But now the big question pops up: should I use Wix or...
4 min read


Top Universities in Austria for International Students: What Makes Them Stand Out
Author: Ludovica Vettore Studying abroad is an experience that will change your life, and Austria , with its rich academic history , its...
3 min read


Stay Relevant, Stay Seen: Why Regular Blog Updates Matter For Your Business
A regularly updated business blog improves SEO, boosts credibility, attracts organic traffic, and strengthens customer engagement.
4 min read


"Inflation-Proof Your Investments: 6 Asset Classes to Consider"
Protect your wealth from inflation by investing in gold, real estate, TIPS, commodities, inflation-resistant stocks, and cryptocurrencies.
4 min read


The Future of Remote Work in the Post-Pandemic Era
Explore the promising future of remote work post-pandemic: from hybrid models to the rise of remote job opportunities.
2 min read
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