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Gamification in travel: engaging customers through rewards and challenges
Author: Natalia Ferkova In today's world, traveling is popular more than ever. Young people, families or even old people love traveling...
4 min read


Beyond Trends: How Brands Can Leverage TikTok for Authentic Awareness in 2025
Author: Doria Keretić Introduction TikTok began as an entertainment app with dances and viral music. However, there have been some...
4 min read


3 reasons why influencer marketing works for Gen Z
Author: Natalia Ferkova The second youngest generation, Gen Z , refers to people born between 1996-2010. A generation shaped by digital...
3 min read


From Jingles to Reels: How the Way We’re Convinced to Buy Has Changed
Author: Jennifer Argenton Introduction For years, TV commercials relied on music and jingles to make a product or service instantly...
5 min read


Micro-storytelling: the new frontier of marketing in a 3 second world
Author: Sagida Allioua The new era of “less is more “ In the chaotic battlefield of modern marketing, your story has three seconds to get...
5 min read


Avoid These Common Pitfalls: Top Mistakes to Dodge When Creating Educational Presentations
Author: Elisa Krahl Here’s a fun but not so fun fact: in a 10-minute talk, listeners remember only 25% the next day, and a mere 10%...
5 min read


Why Regularly Updating Your Company’s Social Media Pages is Essential for Growth and Trust
Author: Lana Sertić Introduction In today’s digital world , the social media presence of your company is often the first impression a...
5 min read


The Power Duo: How Blogs and Social Media Work Together to Amplify Your Brand
Author: Doria Keretić Social media and blogs are two of the most important elements for building and growing your brand. The only thing...
4 min read


The Rise of Micro-Influencers: Redefining Communication in the Digital Media Age
Author: Chiara Veri Communication in the Digital Media Age The digital media age in which we find ourselves runs faster and faster, and...
4 min read


Influencer Marketing for Small Businesses
Author: Hugo Demay 1. Introduction In the internet age, small companies couldn’t compete to be heard by giants with deep pockets to...
5 min read


How to use Instagram Stories to Attract Top Talent: A Recruiter's Guide
Use Instagram Stories to attract top talent! Create visually appealing job posts, use interactive features, and leverage highlights to boost
3 min read


Instagram vs TikTok: Which is Better for Business?
It can be challenging to determine which platform is better for your business. Let's compare strengths and weaknesses of both platforms.
3 min read
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