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10 Ways to Build Better Employee Relationships For A More Positive Workplace
Over the past years, the workplace has experienced significant evolution, prompting changes in how companies interact with their employees . Therefore, it’s essential to adopt a modern employee relations strategy that fosters engagement, satisfaction, and productivity. This way, you will be able to thrive in today’s dynamic landscape . Here are some key steps that make sense for the current standards: 1.Crafting a Compelling Mission Statement Developing a strong mission sta
2 min read


Healthy Relation with Technology in Digital Age
Living in this transformative era defined by relentless digital advancements , the pervasive influence of technology on our day-to-day lives is both undeniable and profound. Our immediate surroundings are saturated with a diverse array of innovative devices, ranging from smartphones and smart home systems to wearable gadgets and cutting-edge electronics, all meticulously designed to streamline and enhance various aspects of our existence. These technological marvels usher in
2 min read


Gamification in travel: engaging customers through rewards and challenges
Author: Natalia Ferkova In today's world, traveling is popular more than ever. Young people, families or even old people love traveling...
4 min read


Beyond Trends: How Brands Can Leverage TikTok for Authentic Awareness in 2025
Author: Doria Keretić Introduction TikTok began as an entertainment app with dances and viral music. However, there have been some...
4 min read


3 reasons why influencer marketing works for Gen Z
Author: Natalia Ferkova The second youngest generation, Gen Z , refers to people born between 1996-2010. A generation shaped by digital...
3 min read


From Jingles to Reels: How the Way We’re Convinced to Buy Has Changed
Author: Jennifer Argenton Introduction For years, TV commercials relied on music and jingles to make a product or service instantly...
5 min read


Micro-storytelling: the new frontier of marketing in a 3 second world
Author: Sagida Allioua The new era of “less is more “ In the chaotic battlefield of modern marketing, your story has three seconds to get...
5 min read


Avoid These Common Pitfalls: Top Mistakes to Dodge When Creating Educational Presentations
Author: Elisa Krahl Here’s a fun but not so fun fact: in a 10-minute talk, listeners remember only 25% the next day, and a mere 10% after a week. That means three out of four ideas vanish almost instantly! If your goal is real learning and memorizing the right things, you’ve got to get this right. Good educational presentations do more than just dump info. In fact, they should spark curiosity, improve student engagement , and support better learning outcomes . Sadly, too m
5 min read


Why Regularly Updating Your Company’s Social Media Pages is Essential for Growth and Trust
Author: Lana Sertić Introduction In today’s digital world , the social media presence of your company is often the first impression a customer has of your brand . Just as it usually is for people privately, when you’re about to meet someone, you stalk their socials . Whether that’s a Facebook , Instagram , or LinkedIn page . These platforms act as digital storefronts and are usually used to paint a picture of you as a company . What you should not do is be inactive
5 min read


The Power Duo: How Blogs and Social Media Work Together to Amplify Your Brand
Author: Doria Keretić Social media and blogs are two of the most important elements for building and growing your brand. The only thing better than using them individually is combining them and making them work together to enhance your brand even further. Many people don’t see the benefits of this combination and don’t realize what they’re missing out on. However, it’s important to point out that there are some key differences between them, and being aware of these differe
4 min read


The Rise of Micro-Influencers: Redefining Communication in the Digital Media Age
Author: Chiara Veri Communication in the Digital Media Age The digital media age in which we find ourselves runs faster and faster, and...
4 min read


Influencer Marketing for Small Businesses
Author: Hugo Demay 1. Introduction In the internet age, small companies couldn’t compete to be heard by giants with deep pockets to...
5 min read


How to use Instagram Stories to Attract Top Talent: A Recruiter's Guide
Use Instagram Stories to attract top talent! Create visually appealing job posts, use interactive features, and leverage highlights to boost
3 min read


Instagram vs TikTok: Which is Better for Business?
It can be challenging to determine which platform is better for your business. Let's compare strengths and weaknesses of both platforms.
3 min read
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