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How important networking is today?

Updated: May 31, 2023



Author: Hrvoje Kustec

Date of Publication: 22/11/2022





Social networking refers to the use of social media websites on the internet to keep in touch friends, family etc.

Nowadays we have all heard the term “social networking” which refers to the use of social media websites on the internet to keep in touch friends, family, coworkers, or clients. It’s important to note, though, that networking is used to fill 85% of employment. In addition, 70% of respondents say they got their employment through contacts at their employer. As a result, since 2010, social network marketing has skyrocketed. However, the key to effective networking, like successful advertising, is identifying the target audience. Also, learning to network naturally and strategically may be far less work and more advantageous to you and your organization. As a result, less is actually more when it comes to networking. Mutual value is the essential component of business networking. It all revolves on giving everyone greater opportunities.


How to network effectively?

Although the Covid-19 epidemic increased the migration to online labor, the desire to socialize has not weakened. Therefore, this section of the article will include some tips for being more efficient in networking.


Making real connections are essential for success as well as understanding that networking is about long-term give-and-take, not simply a one-sided relationship.

Make contact with those you've lost touch with:

If you have the chance to network in person, focus your efforts on expanding current virtual contacts and creating new ones.


Lay the foundations of future networking success right away:

No matter if you're networking in person or online, it takes time. Therefore, take the effort to clarify your story right away.


Aim to start video calls early:

When you have a meeting and it is time to finish, everyone leaves right away. As a result, social networking is a challenging task to do in this kind of environment. Therefore, call in to the meeting as early as possible for the sake of networking.


Be a person that people can rely on:

Lead that change, take the initiative, and show bravery. As a result, you will become someone that others want to be around, work with, and turn to.


Be specific about why you want to establish a deep relationship:

Making real connections are essential for success as well as understanding that networking is about long-term give-and-take, not simply a one-sided relationship.


Maintain relevance:

Make an effort to connect with influential individuals who can advance your career. Also, make sure you are paying attention to what others are saying. Frequently, showing interest in something helps you stand out from the crowd.


Benefits of networking

Let’s take a look now at some positive sides of social networking.


Adequate social networking can result in finding the job opportunity that best suits the individual.

The process of choosing the perfect career based on your unique brand:

Adequate social networking can result in finding the job opportunity that best suits the individual.


Getting useful career advice:

Making relationships through networking enables you to learn more about your target organization or sector. Also you may receive expertise and experience from these experts, which would help you make judgments.


Identifying possibilities:

The power of networking can help you find untapped possibilities. Also the potential for job searchers in the hidden employment market is enormous.


Putting oneself in a referral-worthy position:

Referred applicants usually seem more reliable and goal-oriented to employers. As a result of networking, professionals will be thrilled to recommend you for your desired position.


Establishing enduring ties:

Regular networking fosters the evolution of essential soft skills, including improved communication, self-assurance, and a growth mentality. Candidates with high soft skills are preferred by employers.


Regular networking fosters the evolution of essential soft skills.

In a nutshell

To sum up, social networking is on the unceasing growth since the last decade. COVID-19 pandemic forced many businesses to go for remote working. However, the demand for networking is still very high despite switching the office for home. Networking is a long process. The goal is to connect with the people from industries you are interested in. Also networking is a never ending process. For this reason, it is vital to work on it every day and the results may come right away or in the future. With networking, the chances for getting the job opportunity are significantly higher. In addition, with social networking you can learn a lot from other professionals. Social networking helps put yourself in a referral position. Most importantly, networking helps individuals to exercise and develop a wide range of social skills that could make the difference in their professional career.


 

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