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How Outreach Fuels Startup Growth: Building Meaningful Collaborations Beyond Cold Emails
Author: Magdalena Simova A startup is a starting firm or business that focuses on innovative products or services and often uses modern technology. Since it´s a company in its early stages, it needs to become visible in the market. This creates space for other techniques to reach potential partners. Not just cold emails. Proactive outreach helps startups discover new contacts. Instead of waiting, they take initiative and create their own opportunities. We´ll take a look at h
4 min read


How Small Businesses Can Compete with Big Brands Using SMART Marketing
Author: Gulkhar For small businesses, SMART marketing is the secret tool to compete with big players in the market. Nowadays, tight budgets push startups to be creative and succeed. But the SMART marketing framework is a strong advantage when starting a new business . This article will explore how newly opened brands can use SMART digital marketing tips to have steady growth. Understanding the SMART Marketing Framework Before diving into how each element of SMART marketing
5 min read


Netflix and Ads: How Streaming Changed the Rules of Marketing
Author: Gabriela Kalinová Introduction Streaming has changed significantly over the course of history. Owning a television was not...
3 min read


How Pop Culture Shapes Marketing Trends
Author: Ga briela Kalinová Introduction Pop Culture is a collection of trends and practices adopted from popular media such as films, tv...
4 min read


Loss Aversion: The Hidden Engine of Marketing
Author: Sagida Allioua The primal fear of losing We all know too well that horrible gut feeling when we find out that an offer has...
4 min read


The psychology of 'Did I make a good purchase?': How post-sale marketing fights cognitive dissonance
Author: Sagida Allioua The shadow of a “yes” Your customer has just clicked 'buy.' There's the satisfaction, the adrenaline of a new...
5 min read


What is a marketing persona and why does every brand need one?
Author: Natalia Ferkova Are you starting your own business or creating a new product ? If yes, this article is for you. The foundation...
3 min read


The Future of Blogging in Marketing: What New Grads Need to Know in 2025
Author: Gabriela Kalinová Introduction Blogging has changed in many ways over the past decade . Blogging initially emerged as a form of...
3 min read


From classroom to content: how communication graduates thrive in blog management roles in 2025
Author: Natalia Ferkova Blogging has been, and still is, very popular. In addition to popularity, blogging also plays an essential role...
4 min read


How Lucid Motors’ New Robotaxi Partnership with Uber and Nuro Could Reshape LCID’s Investment Narrative
Author: Yassine BOUZROU Introduction Lucid Motors is a American company that make luxury electric vehicle . They recently announced a...
4 min read


Best Free Website Traffic Checker Tools to Use in 2025
Author: Zoltán Kertai Introduction Nowadays, monitoring website traffic is more important than ever, beause it shows how people interact...
4 min read


From Content to Conversion: How Strategic Blogging Drives Marketing Success
Author: Lorena Milanović When people think of digital marketing , they often imagine flashy ads , Instagram videos , or paid campaigns . What you may not know is that blogging is still one of the most powerful tools a business can use. Think about it - when was the last time you searched for a problem online and ended up on a blog ? Probably recently. That’s because blogs answer real questions, provide useful advice, and guide people toward solutions. And here’s a stat
4 min read


Turning Content into Revenue: How to Implement an Affiliate Marketing Strategy on Your Company Blog
Author: Melike Karaboz Introduction Today, blogs are important and powerful tools for generating income as well as sharing information....
4 min read


The attention crisis in digital marketing: what it takes to be seen in 2025
Author: Sagida Allioua The race for attention The online noise is louder than ever in 2025 with an endless stream of digital content...
4 min read


Top 5 Ways to Make Money in Financial Markets Using Python
Author: Lorenzo Filotei Over the last years, Python has become very useful in specific fields such as finance. Python is a programming language that is based on data. It aims to ease data-driven building strategies and make decisions. Python allows programmers to evaluate and confront data to reach a solution finalized for a variety of financial departments. In this article, some of its applications are discussed. Among them are : ‘ Algorithmic Trading’ , ‘Quantitative Inves
5 min read


Stealth Marketing Strategy
Businesses are continuously looking for new ways to catch consumer attention and promote their products or services in the changing world.
2 min read


How to Plan a Successful Event?
A successful event is the result of meticulous planning. Collaboration between various service provider groups is essential to the success.
4 min read


How to create a marketing inbound campaign
Inbound marketing campaign is a content-driven activity with the goal to attract new leads (potential customers) to your business.
4 min read


The Power of Hashtag
Social media marketing has never been as powerful as it is now. You need to do just one simple thing: Use hashtags!
4 min read


Digital Marketing: The difference among SEM, SEA, SEO, SMM, SMA & SMO
Digital marketing is one of the most popular strategies in recent times and also one of the most effective.
2 min read
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