Author: Monika Zeminová
Date of Publication: 01/11/2022
Why do link building? Does it make sense nowadays? It certainly does and for several reasons. Link Building isn’t just about building backlinks. Actually, it's an opportunity to build long-term brand awareness and bring in visitors from organic search.
Why linkbuilding?
Google still ranks backlinks as one of the most important factors. This is because they influence the visibility of a website.
Links lead to more good content. In fact, they function as a kind of recommendation. If someone goes to the trouble of linking to something, it's probably worth it.
Through links, not only Google discovers your site's content, but also users.
Backlinks simply increase the value of your website. By increasing its visibility in search engines, it also increases traffic from organic search.
What about the number of backlinks?
Focus on quality, not quantity. The key is:
the quality of the site from which the backlink leads to you
quality of content
the relevance of your topic to the site
These are all very important criteria. You only need to get two or three links a month. Just build backlinks gradually and regularly. After all, one good article on a relevant site is better than ten PR articles on a bad one. Don't think like a linkbuilder, think like your customer. What will be beneficial for customers, Google will probably evaluate as beneficial to.
4 tips to get started with link building:
1. Ask for a backlink:
to suppliers
to business partners
to the companies you work with
to wholesale customers
to small customers
Sit down, think about it and put together a list of contacts. Approach them directly and ask for a link to your site from their site. This can be in the form of a logo, a short paragraph about the company, etc.
2. Build relations
Meet people, help them or try to think of a joint business activity. For example, start a Facebook group and invite people who might be interested in your line of business. It could be a group for photographers, gardeners or people who like to read.
3. Create content
Quality, interesting, in short, content that your site visitors will want to read and ideally share with others and post in discussions on the topic. How do you get such content?
Have your own blog.
Be critical. If the article doesn't interest you, it won't interest the reader.
Incorporate plenty of new information and resources. The user should find answers to their questions and ideally other details they hadn't considered before.
Don't be afraid to elaborate. Try to offer the reader all the information on the topic, including links to other sources.
Contact a professional. Don't be ashamed to admit that you aren’t exactly Shakespeare. It would be a shame to write an article with a lot of new and interesting information, but it would be incomprehensible to the reader. A copywriter can write the article or edit the text you've already created, depending on the material.
Don't forget relevant keywords.
4. Collaborate with blogs
If you have a product that bloggers might be interested in, try to engage with them. Blogging won’t only help you get links to your e-shop, but it will also bring traffic and spread awareness of your brand. Personally, I recommend finding two or three ambassadors that you will work with on a regular basis. They need to be bloggers that your customers follow and they also need to genuinely like your e-shop and products.
Strategies and techniques for getting backlinks
Placement in catalogs – but it is not necessary to be part of all available (often dubious) sources.
Guest blogging – the choice of blog should focus on the exclusivity of the collaboration. Generally, the easier the space is to obtain for publishing, the less benefit the backlink will bring.
Broken links – one of the most popular link building techniques that takes advantage of broken links. However, these are found using tools such as Screaming Frog or Xenu.
Ego baiting – or showing trust and respect for the actions of another. It can take the form of a conversation or sharing content, and this goodwill can also be returned in the form of a backlink.
Discussion participation – actual participation in a discussion based on trying to help solve a problem or comment on an issue. Simply putting a link under an article isn’t enough. Active participation can also be a means of building community and partnerships between like-minded sites.