marketing strategy | VISION

How to segment customers

Let’s go deeper to see how to offer personalized advertising to the customers.

The Power Of Podcasts: Why Brands Should Tune In To Marketing Success

The article describes adapting to the evolving content landscape and the rise of podcasting.

Localisation Success Stories: Companies That Aced It

The article describes why companies' Localisation is a Must-Have in Today's Global Economy.

Marketing strategies for luxury brands

The luxury sector is a growing industry that many are attracted to, and there are many marketing techniques used by luxury brands.

Multichannel vs Omnichannel: What's the Difference and Which One Should You Use?

Author: Alessandra Casagrande Connect with Alessandra Date of Publication: 20/04/2023 As the world becomes increasingly digital,...

Reverse Marketing: Don't read this article

Reverse Marketing refers to that set of communication strategies that overturn the traditional approach toward the consumer.

The Role of Storytelling in Branding

Storytelling is one of the most crucial resources at a company's disposal when it comes to developing a great brand.

Building a brand on social media

Building a brand and creating content for social media can be sometimes really tricky. It is really useful, though, at the beginning to...

Gamification in Marketing

Congratulations! You won! Which competitive nature doesn’t like to hear this phrase or anyone who likes to win free stuff?

WHAT IS GREENWASHING?

Nowadays, 73% of consumers globally are looking for items that enable them to reduce their carbon footprints, according to a Nielsen survey.

Marketing future: virtual reality technology

We often refer to Virtual reality (VR) as “technology of the future “. The term describes computer-generated environments or realities.

Instant Marketing: Advertise on Social Networks in Real Time

Nowadays, brands in order to differentiate themselves in the market and be perceived positively in the mind of the target, they need to be m

Why is social media important for business marketing?

In today’s generation, everyone knows what social media is. It is part of our brains. Rather if you run a small local shop or own a big comp