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Why is social media important for business marketing?

Updated: Nov 8, 2023

the author of the article

Author: Naomi VO

Date of publication: 08/04/2022

In today’s generation, everyone knows what social media is. It is part of our brains. Rather if you run a small local shop or own a big company, social media can be one of the best marketing tools for you. So, it is and will always be an essential piece for your business to boost its visibility.

Social media opportunities

To state a simple fact: social media gets attention.

We have all types of social media platforms. Here is a list of some of the most valuable and used social media platforms:

  • Facebook

  • YouTube

  • Instagram

  • TikTok

  • Twitter

  • LinkedIn

Depending upon your type of business, what you sell and who your audience is, there are different platforms for different purposes.

No matter which social platform form you decide to spend your time on, you would have to know how to use the correct tools to be successful in growing and reaching new audiences. The social platform or platforms you end up with, will be the result of your brand identity. Therefore, you must build it with authenticity.

Social media is such a good marketing strategy for a good reason. Firstly, it provides immense potential for business because consumers from all around the world habitually log on their phone every day. As a result, they constantly see advertisements of companies and new brands. So, it is one of the most natural places to reach new and highly targeted potential customers.

icon of apps on a phone

Business Marketing

When you first establish your social media, this is where the real work begins. Specifically, as people start interacting with your account, they share it with their network. Then,their networking follows and your content is in the hands of a third party. The more you interact through social media, the more likely it is people start giving back. As a result, they start liking, commenting, and sharing your content.

If you do not expose your product, it will simply not get the recognition. Although, getting recognized and going viral is something that is not easy at all. But let us not be naive, without social media, it is almost impossible.

Advantages and disadvantages

Here are some advantages and disadvantages by using social media as a marketing strategy.


  • Develop your business

You have now the ability to establish your brand. The ability to post free authentic content allows your company to build brand recognition. The more you expose your brand to people, the more familiar they will be with it. When people are accustomed to products and brands, this results in more conversions in the long run. Why? Because people prefer buying from brands they know about.

  • Low-cost solution

The most incredible thing when it comes to social media: it is free. This means we have no excuses to not get into this business strategy and not use it to build our brand personality. You are not going to lose anything by creating an account.

  • Increasing brand awareness

So many people use social media nowadays. Therefore, social platforms are a natural place to reach new as well as highly targeted potential customers.


  • Target for negative feedback.

In the end, people are entitled to express their opinion on social media, and this is also where they do it the most. On social media, it is quite hard to erase and hide the negative feedback. Therefore, you must be prepared on how to handle this type of interaction.

  • Public relations-nightmare

Nowadays, what happens online, remains online. People are no fool when it comes to mistakes. As humans we never forget the bad things. When it comes to companies and something controversial happens, it will most likely go viral. So this results in widespread as well as backlash. ‘’We can just delete it and people will forget’’. Unfortunately, this is most likely to be shared through screenshots and will stay as evidence. Consequently, a public relations nightmare begins.

people staring at their phones


Social media marketing and business marketing are a very effective marketing tool for various companies. It is affordable, diverse, and quite addicting.

A today's 21st century very big mistake for you is to have a business and not build it by using social media marketing. If you do not keep up with trends, your competition will always be one step ahead of you. So, this is something no company enjoys.


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