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How Pop Culture Shapes Marketing Trends
Author: Ga briela Kalinová Introduction Pop Culture is a collection of trends and practices adopted from popular media such as films, tv...
4 min read


The Rise of Social Commerce: Gen Z’s Shopping Behavior in 2025
Author: Natali Ferkova Gen Z , the generation born between 1997-2010, described as digital natives. They grew up with access to the...
4 min read


3 reasons why influencer marketing works for Gen Z
Author: Natalia Ferkova The second youngest generation, Gen Z , refers to people born between 1996-2010. A generation shaped by digital...
3 min read


Common Instagram mistakes to avoid in social media
So, in this article, we'll go over ten frequent Instagram blunders to stay away from.
3 min read


Reels or photos on Instagram in 2023?
Instagram is a favourite social network and people actively use it everyday.
3 min read


The impact of social media on advertising products/services
Nowadays, social media has become an extensive part of our lives. In fact, many people from different generations use social media.
4 min read


THE POSITIVE EFFECT OF SOCIAL MEDIA MARKETING ON BUSINESS
Social media platforms have become a new business communication tool for marketers in promoting α brand, products and building .....
4 min read
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