Author: Lorenzo D’Amore Let’s start with a simple question. Why do companies nowadays decide to use social media and, in particular, influencers to enter the market and attract customers? Because the information and data coming in indicates that consumers prefer to believe in this form of communication . In fact, some research claims that those who use social media listen more to the influencer than to the journalist. As a result, if before the dream of many young people

Author: Lorenzo D’Amore In today’s work landscape, employee well-being is becoming an increasingly fundamental element for the growth and success of companies . But what do we mean when we talk about corporate well-being? In this article, you can explore this concept in depth, discovering how an increase in workplace well-being can improve productivity, satisfaction and even the growth of the company itself. Investing in employee well-being, in fact, not only helps create a

Author: Jennifer Argenton   Introduction Halloween  is so much more than a night of trick-or-treating  and costume parties on October 31 . Though children-and increasingly adults-thoroughly enjoy dressing up in their favorite costumes, Halloween  has actually become a major marketing phenomenon that touts everything from branded promotions to social media campaigns around the world. Halloween is one of those few holidays that allow  businesses to engage with consumers, cap

Virtual meetings are the fabric of professional life, and with them, a persistent debate rages on: Cameras on or cameras off ? While many think that cameras help them convey themselves better, others view cameras as an unbearable burden. Which approach is better depends on several factors such as engagement , productivity , and personal comfort . The Case for Keeping Cameras On Turning on the camera makes virtual meetings feel more personal and interactive . It strengthens

In the ever-evolving environment of hiring , social media is a valuable tool in the recruiting and hiring manager’s arsenal. Among the numerous possibilities at your fingertips, hashtags are a great way to expose yourself and find better candidates . Placed carefully, hashtags can increase job postings’ visibility , target the right audience , and enhance employer branding . Here is how you can utilize hashtags in recruitment and provide tips that are actionable to help y

Author: Natali Ferková In 2025, we live in the era of the online world. Everything around us is digital, and information can be found instantly; just a few clicks on Google  or chatting with AI assistants  will provide us with answers to everything.  If you don't know the recipe, you Google it. If you need help with your homework, you can ask ChatGPT, or you can even ask an AI to create a marketing strategy or campaign. Artificial intelligence  can now analyze data, predict c

Author: Natalia Ferková Have you ever seen a flash mob, pop-up experiences, public stunts, or street art installations? If your answer is yes, then you have already seen guerrilla marketing  in real life. Basically, guerrilla marketing is a product campaign  using unconventional methods, the moment of surprise to communicate with its audience. The goal of this campaign is to  shock  and surprise  customers with something non-traditional and phenomenal. Usually, these campaign

Author: Jennifer Argenton   Introduction 2026 companies are finding they must sell sustainable and responsible practice and not policy and legislation—engagement it must be. Gamification of business ethics is perhaps the most innovative method of inducing usage. Through the use of game design in business as usual, firms can induce employees to green behavior, develop ethical norms, and establish corporate social responsibility. Gamification  makes ethical values  from inta

Author:  Magdalena Simova Did you know that over 80% of jobs are filled through networking—not online applications? Do you have a LinkedIn profile  but rarely get interview calls? The problem might be your LinkedIn profile . Let’s take a look at what you can change to start seeing better results and increase your chances of success. Optimize Your LinkedIn Profile for Recruiters How can you sell on LinkedIn  in one sentence? Headline & Summary:  Your LinkedIn headline is the

Author: Jennifer Argenton   Introduction At the heart of sustainable brand experience  and experientiality, urban ambient advertising   is the desired platform for brands to get noticed. With the power to flip over public space into instant installations, interactive panels, or green activations, companies are enabled to meaningfully engage consumers and produce green accountability. Urban ambient marketing  is the new face of social consciousness and a genuine experience lef

Author: Paul Thiebaut Introduction Grey hat marketing  is in between the moral strategy  of white hat  and the risky strategy  of black hat . The strategies are in transition with new SEO methods  that emerged in 2025 due to the development of artificial intelligence . However, how can one utilize them without damaging a blog's credibility ? Google  and other search engines  are smarter than ever. They identify and sanction abusive methods , yet there are certain methods that