Growing social pressure to be present and responsive at all times has forced us to redefine our daily routine. Nowadays, workers are obliged to completely rethink where and when they can devote time to their professional activities. The result is an overall work-life imbalance that affects our well-being. The brand Heineken couldn’t stay silent about this. So, let’s dive into two of the beer brand’s extremely successful campaigns. 1. The Closer Campaign Today, more than in th

Sustainability isn’t just a buzzword—it’s a revolution reshaping the business landscape. As eco-consciousness sweeps through consumer mindsets, the clamor for green products intensifies. Leading this charge is sustainable marketing, spotlighting brands that champion environmental responsibility , ethical integrity, and social justice. This dynamic approach not only trims a company’s carbon footprint but also resonates powerfully with today’s discerning, planet-loving shopp

Author: Lorenzo D’Amore Let’s start with a simple question. Why do companies nowadays decide to use social media and, in particular, influencers to enter the market and attract customers? Because the information and data coming in indicates that consumers prefer to believe in this form of communication . In fact, some research claims that those who use social media listen more to the influencer than to the journalist. As a result, if before the dream of many young people

Author: Jennifer Argenton   Introduction Halloween  is so much more than a night of trick-or-treating  and costume parties on October 31 . Though children-and increasingly adults-thoroughly enjoy dressing up in their favorite costumes, Halloween  has actually become a major marketing phenomenon that touts everything from branded promotions to social media campaigns around the world. Halloween is one of those few holidays that allow  businesses to engage with consumers, cap

Author: Lorenzo D’Amore Over the past few years, the negative impact of human activity on the environment has become an increasing subject of social debate. This has led to an increase in our awareness of sustainable issues, trying to find some solutions to safeguard the planet . Consequently, it has become very important for companies to be clear and transparent about green marketing initiatives and processes. In fact, sustainability is becoming one of the main factors t

In the ever-evolving environment of hiring , social media is a valuable tool in the recruiting and hiring manager’s arsenal. Among the numerous possibilities at your fingertips, hashtags are a great way to expose yourself and find better candidates . Placed carefully, hashtags can increase job postings’ visibility , target the right audience , and enhance employer branding . Here is how you can utilize hashtags in recruitment and provide tips that are actionable to help y

Author: Natali Ferková In 2025, we live in the era of the online world. Everything around us is digital, and information can be found instantly; just a few clicks on Google  or chatting with AI assistants  will provide us with answers to everything.  If you don't know the recipe, you Google it. If you need help with your homework, you can ask ChatGPT, or you can even ask an AI to create a marketing strategy or campaign. Artificial intelligence  can now analyze data, predict c

Author: Natalia Ferková Have you ever seen a flash mob, pop-up experiences, public stunts, or street art installations? If your answer is yes, then you have already seen guerrilla marketing  in real life. Basically, guerrilla marketing is a product campaign  using unconventional methods, the moment of surprise to communicate with its audience. The goal of this campaign is to  shock  and surprise  customers with something non-traditional and phenomenal. Usually, these campaign

Author: Natalia Ferková Scaling a business in 2025 is not just about increasing revenue but about creating something that will stand the test of time. The startup  world has been rapidly changing and developing. Competition from around the globe, disruption of industries caused by AI, and growing consumer awareness of what they are paying for are some of these. New growth not just needs clever marketing but also clever systems, repeat customers, and a brand that actually mean

Author:  Magdalena Simova Did you know that over 80% of jobs are filled through networking—not online applications? Do you have a LinkedIn profile  but rarely get interview calls? The problem might be your LinkedIn profile . Let’s take a look at what you can change to start seeing better results and increase your chances of success. Optimize Your LinkedIn Profile for Recruiters How can you sell on LinkedIn  in one sentence? Headline & Summary:  Your LinkedIn headline is the

Author: Natalia Ferková In today’s digital world, the packaging  and unboxing experience  has become one of the most powerful engagement moments between brands and their customers. In the past, unboxing was just a simple act of opening a package; however, it has evolved into a form of storytelling, entertainment, and emotional connection. As a result, the packaging of products has become an essential element of the overall brand experience . It is the first contact and impres

Author: Natalia Ferková In today's digital world, it's really hard for brands to come up with successful marketing ideas . Some marketing campaigns instantly connect with their customers, but some of them fail to gain traction. Why is it like that? The answer often lies in understanding how people react to newness and familiarity. The most successful brands manage to find a balance between innovations and familiarity,  and that is because they follow the MAYA Rule . What Is

Author: Natalia Ferková When it comes to positioning  your brand in the marketplace, the key element is consumer perception . Have you ever wondered how big brands know exactly where they stand in the minds of their customers? The secret often lies in a marketing tool called a perceptual map . This simple but powerful marketing tool helps to visualize the brand's position through the eyes of the audience. A well-created perceptual map reveals not only where the brand stands b

Author: Jennifer Argenton   Introduction At the heart of sustainable brand experience  and experientiality, urban ambient advertising   is the desired platform for brands to get noticed. With the power to flip over public space into instant installations, interactive panels, or green activations, companies are enabled to meaningfully engage consumers and produce green accountability. Urban ambient marketing  is the new face of social consciousness and a genuine experience lef

Author: Natalia Ferkov á In today’s digitally saturated world , traditional travel marketing advertisements or messages often get lost. With many destinations, hotels, deals or experiences that are everywhere over the Internet, brands need more that just catchy slogans, nice website or pictures. Therefore, brands need to t ruly connect with their customers and mainly to stay in their minds. To success this strategy we know a special marketing tool, called storytelling .  It