Author: Natalia Ferková Have you ever seen a flash mob, pop-up experiences, public stunts, or street art installations? If your answer is yes, then you have already seen guerrilla marketing  in real life. Basically, guerrilla marketing is a product campaign  using unconventional methods, the moment of surprise to communicate with its audience. The goal of this campaign is to  shock  and surprise  customers with something non-traditional and phenomenal. Usually, these campaign

Author: Jennifer Argenton   Introduction Brands  are shifting from a one-size-fits-all to a more personal and data-oriented strategy . Artificial Intelligence (AI)  is leading the way by enabling marketers to produce very personalized campaigns that address individual consumers on a one-to-one basis. From predictive analysis that predicts future buying habits and trends, to AI content that reflects on the fly the interests of every single user, AI has transformed marketing  t

Author: Jennifer Argenton   Introduction  In an economy of profit-dominance outside history, a new wave of businesses is upsetting the established order. Socially responsible businesses are surfacing everywhere in the world, combining financial objectives with environmental, social, or ethical goals. Such companies' success can no longer be measured by revenue growth and market share but also by impact, sustainability, and ethics. This revolution  is redefining the entrepren

Author: Natalia Ferková In today’s digital world, the packaging  and unboxing experience  has become one of the most powerful engagement moments between brands and their customers. In the past, unboxing was just a simple act of opening a package; however, it has evolved into a form of storytelling, entertainment, and emotional connection. As a result, the packaging of products has become an essential element of the overall brand experience . It is the first contact and impres

Author: Zoltán Kertai Introducion Firstly, Hungary is a good place to study marketing because the schools are well-known and the costs are lower  than in many other countries. Secondly, the country is in the middle of Europe, so it is easy to connect  with international companies  and markets . Moreover, Budapest  has many big firms and agencies where students can get internships . In addition, smaller cities like Szeged, Pécs, and Debrecen  offer safe campuses  and friendly

Author: Natalia Ferková In today's digital world, it's really hard for brands to come up with successful marketing ideas . Some marketing campaigns instantly connect with their customers, but some of them fail to gain traction. Why is it like that? The answer often lies in understanding how people react to newness and familiarity. The most successful brands manage to find a balance between innovations and familiarity,  and that is because they follow the MAYA Rule . What Is

Author: Natalia Ferková When it comes to positioning  your brand in the marketplace, the key element is consumer perception . Have you ever wondered how big brands know exactly where they stand in the minds of their customers? The secret often lies in a marketing tool called a perceptual map . This simple but powerful marketing tool helps to visualize the brand's position through the eyes of the audience. A well-created perceptual map reveals not only where the brand stands b

Author: Marianna Komjati Understanding the target audience In the past, temporary employment agencies were the key to connecting employers and candidates . Their main marketing strategy  is based on newspaper ads, calls. Today, it’s not the way to find a talented recruit. Today, the competition is increasing across the internet candidates  and employers expecting faster and more personalized solutions. But how can we know what people prefer ? How can we seem more attractive

Author: Jennifer Argenton   Introduction At the heart of sustainable brand experience  and experientiality, urban ambient advertising   is the desired platform for brands to get noticed. With the power to flip over public space into instant installations, interactive panels, or green activations, companies are enabled to meaningfully engage consumers and produce green accountability. Urban ambient marketing  is the new face of social consciousness and a genuine experience lef

Author: Magdalena Simova What are backlinks? Backlinks are very important for your website, whether you're writing a blog or running an e-commerce store. They are also important for SEO because browsers such as Google, Bing, etc., see them as a sign of trustworthiness. More high-quality backlinks mean a higher position in search engine results. What Are Link Farms? Link farms are websites that exchange links with each other without providing real content or value. Their only

Author: Natalia Ferkov á In today’s digitally saturated world , traditional travel marketing advertisements or messages often get lost. With many destinations, hotels, deals or experiences that are everywhere over the Internet, brands need more that just catchy slogans, nice website or pictures. Therefore, brands need to t ruly connect with their customers and mainly to stay in their minds. To success this strategy we know a special marketing tool, called storytelling .  It

Author: Zoltán Kertai Introduction First of all, SEO in 2025 is evolving faster than ever , shaped by artificial intelligence, new search technologies, and changing user behavior. Moreover, traditional keyword-based strategies  are losing their effectiveness , which means SEO managers can no longer depend on the same old methods to achieve success. As a result, more and more professionals are starting to look beyond rankings and  focus   on the bigger picture of digital mark

Author: Lorena Milanović When people think of Generation Z , they often imagine a generation glued to their smartphones and other digital devices , making TikToks , Instagram posts, and following the latest trends . But behind the hashtags and memes lies a more serious reality that most older generations don't understand. Young people today are facing unique challenges that older generations didn't face when they were young. It can be said that it is precisely because of the

Author: Sagida Allioua The art of sensation: when marketing becomes an experience   It is not always the slogans  we remember. Sometimes it is the smell  that greets us in a store, a sound  that makes us smile, or the feel  of packaging between our fingers. Marketing has always fought a war for our visual attention , but the real battle for our memory is fought in a much larger field: the invisible field of the senses . While your eyes are distracted by logos and colors, your

Author: Natali Ferkova One of the main   marketing strategies  when starting a business is definitely creating marketing personas . This helps to understand the target audience , connect with customers, and save time or money by focusing your marketing efforts where they will have the most impact. Marketing personas  represent the ideal fictional representation of your customer created based on the market research and data analysis.  However, creating marketing personas  doe

Author: Magdalena Simova A startup is a starting firm or business that focuses on innovative products or services and often uses modern technology. Since it´s a company in its early stages, it needs to become visible in the market. This creates space for other techniques to reach potential partners. Not just cold emails. Proactive outreach  helps startups discover new contacts. Instead of waiting, they take initiative and create their own opportunities. We´ll take a look at h

Author: Gabriela Kalinová Introduction Streaming  has changed significantly over the course of history. Owning a television  was not...

Author: Natalia Ferkova In today's world, traveling  is popular more than ever. Young people, families or even old people love traveling...

Author: Gulkhar Bayramova The crypto  industry currently experiences rapid growth through startups and project launches. However, since the competition is high, it is challenging to stand out. As a result, crypto marketing  strategies have become an essential tool instead of being an option. It is the most effective way to gain trust and build long-term growth. Proper marketing strategies are very crucial to growth and survival in the market. In fact, strategically constructe

Author: Gowtham JEGASOTHY Introduction Today, the job market in 2025  is filled with ambitious communication graduates. Yet, many of them have similar diplomas and skills. Therefore, employers search for something more than just a polished resume . They want to see a clear identity and proof of visibility. In this sense, starting a blog  is a powerful way to build personal branding . It helps students highlight expertise, values, and creativity beyond academic results. What i