Author: Eren Koç The Changing Landscape of Media Careers: Thanks to AI and social media, traditional journalism roles have changed over the last couple of years. Firstly, with the growth of social media, there have been lots of content creators reaching more people in an easier way. They do not have to go to the office because it can be done on social platforms. They can create blogs and reach out to more people. Furthermore, it is a good opportunity for journalism graduates

Author: Zoltán Kertai To begin with , negotiation is a main factor in link building; on the other hand, many digital marketers don’t realize how important it is. In fact, good content usually gets most of the attention, but real success depends on how well you can negotiate. Moreover, every link-building deal is an exchange of value — such as authority, visibility, and trust — and knowing how to balance these things makes a big difference. As a result, the best partners

The release of a new iPhone is always a significant event for Apple , not only in terms of technology but also in terms of the company’s stock price. The global launch of the iPhone 16 on the 20 th of September was no exception, with the stock price of Apple reacting positively. In this article, we will analyse Apple’s recent stock performance and the impact that the iPhone 16 release had on this performance. We will also take a look at what factors might affect the stock

Sustainability isn’t just a buzzword—it’s a revolution reshaping the business landscape. As eco-consciousness sweeps through consumer mindsets, the clamor for green products intensifies. Leading this charge is sustainable marketing, spotlighting brands that champion environmental responsibility , ethical integrity, and social justice. This dynamic approach not only trims a company’s carbon footprint but also resonates powerfully with today’s discerning, planet-loving shopp

Author: Lorenzo D’Amore Let’s start with a simple question. Why do companies nowadays decide to use social media and, in particular, influencers to enter the market and attract customers? Because the information and data coming in indicates that consumers prefer to believe in this form of communication . In fact, some research claims that those who use social media listen more to the influencer than to the journalist. As a result, if before the dream of many young people

Author: Jennifer Argenton Introduction Halloween is so much more than a night of trick-or-treating and costume parties on October 31 . Though children-and increasingly adults-thoroughly enjoy dressing up in their favorite costumes, Halloween has actually become a major marketing phenomenon that touts everything from branded promotions to social media campaigns around the world. Halloween is one of those few holidays that allow businesses to engage with consumers, cap

Author: Lorenzo D’Amore Have you ever seen a brand that tells you it is ‘green’ , but actually isn’t? This new ‘strategy’ is called greenwashing and is becoming more and more recurrent within corporate strategy, especially now that the issue of sustainability has become a top priority for consumers worldwide. Through this article, you will learn how to recognise greenwashing and analyse which brands are best at engaging with consumers in order to safeguard the planet. Why

Author: Lorenzo D’Amore Over the past few years, the negative impact of human activity on the environment has become an increasing subject of social debate. This has led to an increase in our awareness of sustainable issues, trying to find some solutions to safeguard the planet . Consequently, it has become very important for companies to be clear and transparent about green marketing initiatives and processes. In fact, sustainability is becoming one of the main factors t

Author: Metka Volmajer It is a popular misconception that human resources (HR) are only initiatives with no bigger purpose. However, they are an important field of expertise in a strategic context . The power to attract and retain top talent , and a strong employer branding , while keeping a competitive advantage ? They reflect the ability of the business . What Is Employer Branding? Part of the HR organizational process is employer branding . Its job is to present the com

Author: Jennifer Argenton Introduction: Why Link Building Is Really Relationship Building Link building has become a familiar discipline for many organizations that operate within the digital-marketing ecosystem: send outreach emails, negotiate the terms of placement, secure a backlink , and move on to the next target. The common misconception would paint link building as being transactional, a one-and-done the "pitch and placement" model. Yet, in today's SEO landscape, tha

Author: Natali Ferková In 2025, we live in the era of the online world. Everything around us is digital, and information can be found instantly; just a few clicks on Google or chatting with AI assistants will provide us with answers to everything. If you don't know the recipe, you Google it. If you need help with your homework, you can ask ChatGPT, or you can even ask an AI to create a marketing strategy or campaign. Artificial intelligence can now analyze data, predict c

Author: Natalia Ferková Have you ever seen a flash mob, pop-up experiences, public stunts, or street art installations? If your answer is yes, then you have already seen guerrilla marketing in real life. Basically, guerrilla marketing is a product campaign using unconventional methods, the moment of surprise to communicate with its audience. The goal of this campaign is to shock and surprise customers with something non-traditional and phenomenal. Usually, these campaign

Author: Jennifer Argenton Introduction Brands are shifting from a one-size-fits-all to a more personal and data-oriented strategy . Artificial Intelligence (AI) is leading the way by enabling marketers to produce very personalized campaigns that address individual consumers on a one-to-one basis. From predictive analysis that predicts future buying habits and trends, to AI content that reflects on the fly the interests of every single user, AI has transformed marketing t

Author: Jennifer Argenton Introduction In an economy of profit-dominance outside history, a new wave of businesses is upsetting the established order. Socially responsible businesses are surfacing everywhere in the world, combining financial objectives with environmental, social, or ethical goals. Such companies' success can no longer be measured by revenue growth and market share but also by impact, sustainability, and ethics. This revolution is redefining the entrepren

Author: Natalia Ferková In today’s digital world, the packaging and unboxing experience has become one of the most powerful engagement moments between brands and their customers. In the past, unboxing was just a simple act of opening a package; however, it has evolved into a form of storytelling, entertainment, and emotional connection. As a result, the packaging of products has become an essential element of the overall brand experience . It is the first contact and impres

Author: Zoltán Kertai Introducion Firstly, Hungary is a good place to study marketing because the schools are well-known and the costs are lower than in many other countries. Secondly, the country is in the middle of Europe, so it is easy to connect with international companies and markets . Moreover, Budapest has many big firms and agencies where students can get internships . In addition, smaller cities like Szeged, Pécs, and Debrecen offer safe campuses and friendly

Author: Natalia Ferková In today's digital world, it's really hard for brands to come up with successful marketing ideas . Some marketing campaigns instantly connect with their customers, but some of them fail to gain traction. Why is it like that? The answer often lies in understanding how people react to newness and familiarity. The most successful brands manage to find a balance between innovations and familiarity, and that is because they follow the MAYA Rule . What Is

Author: Natalia Ferková When it comes to positioning your brand in the marketplace, the key element is consumer perception . Have you ever wondered how big brands know exactly where they stand in the minds of their customers? The secret often lies in a marketing tool called a perceptual map . This simple but powerful marketing tool helps to visualize the brand's position through the eyes of the audience. A well-created perceptual map reveals not only where the brand stands b

Author: Marianna Komjati Understanding the target audience In the past, temporary employment agencies were the key to connecting employers and candidates . Their main marketing strategy is based on newspaper ads, calls. Today, it’s not the way to find a talented recruit. Today, the competition is increasing across the internet candidates and employers expecting faster and more personalized solutions. But how can we know what people prefer ? How can we seem more attractive

Author: Jennifer Argenton Introduction At the heart of sustainable brand experience and experientiality, urban ambient advertising is the desired platform for brands to get noticed. With the power to flip over public space into instant installations, interactive panels, or green activations, companies are enabled to meaningfully engage consumers and produce green accountability. Urban ambient marketing is the new face of social consciousness and a genuine experience lef