How Short Videos Can Supercharge Your Company Blog: Turning Readers into Viewers

francescaqvisionfa
Jun 2
4 min read

Updated: Jun 11

Let’s face it—getting people to stop scrolling and engage with your blog these days is tough. Attention spans are short, competition is fierce, and there’s a lot of noise out there. But what if there was a simple way to make your blog stand out and truly connect with your audience?

That’s where short-form video comes in. Adding short videos to your blog can do more than just make it look good—it can help you engage readers, boost SEO, and turn casual visitors into loyal fans.

Let’s explore how short videos work, why they’re so effective, and how you can start using them to bring your blog content to life.

Why Video Works: The Psychology of Visual Content

First, it helps to understand why video is so powerful. Our brains are wired for visuals—we process them faster than text. That’s huge when you consider how quickly people skim through online content.

Short videos tap into that natural preference. Whether it’s a quick explainer, a product demo, or a friendly face on camera, video content grabs attention in a way that text alone just can’t.

Even more importantly, videos can create an emotional connection. A voice, facial expressions, or music can make your message feel more human, relatable, and memorable. And when people remember your content, they’re more likely to return, share it, and engage with your brand.

Engagement and SEO: Why Videos Help Your Blog Perform Better

Beyond just being visually appealing, short videos are incredibly effective at improving blog performance.

Here’s how:

Longer time on page: When visitors watch a video, they naturally stay on your blog longer. This tells search engines like Google that your content is valuable.
Lower bounce rates: Videos help keep users engaged, meaning fewer people will leave after just a few seconds.
More shares: Videos are far more likely to be shared on social media, especially short, attention-grabbing ones.
Higher rankings: More engagement and time on page often translate into better SEO performance.

Put simply, videos do double duty: they delight your audience and signal quality to search engines.

How to Repurpose Blog Content Into Short Videos

You don’t need to create brand-new content to start using short videos. In fact, some of the best video content comes from repurposing your existing blog posts.

Here’s how to turn a blog post into multiple short, effective videos:

Identify the key takeaways
Pull out the top three to five points from your post. Each one can become a separate 30–60 second video.
Add visuals
Use graphics, charts, or even product images you already have. Add simple animations or text overlays to make them pop.
Put someone on camera
A friendly face makes your content feel more trustworthy. Have a team member explain a concept or introduce the topic.
Include captions
Many people scroll with the sound off—captions are essential to make sure your message is understood.
End with a call-to-action (CTA)
Guide viewers to take the next step:

“Want the full breakdown? Click through to read the full blog post!”

Repurposing blog content into short videos not only saves time but also helps you reach different types of learners—readers, watchers, and sharers alike.

Real Brands Doing It Right

Some companies are already leading the way with video-enhanced blogs. Here are a few worth noting:

HubSpotHubSpot embeds short videos right into their blog posts. These explainers make complex topics easier to digest and keep readers engaged longer.

LaterLater, a social media tool, regularly turns blog content into short Instagram Reels or TikToks. They often say, “Want more tips? Check out the full blog,” which drives traffic and increases post reach.

CanvaCanva creates quick, how-to videos based on their blog tutorials. These short clips show people exactly how to use their tools, making the content more practical and actionable.

These examples show that you don’t need a big budget. Just start simple—with your blog, a camera, and a little creativity.

Final Thoughts: Start Small, See Big Results

If your company blog isn’t getting the attention it deserves, it might be time to think beyond text. Short videos are a smart, accessible way to bring your blog to life, increase engagement, and boost your visibility across channels.

You don’t have to overhaul everything at once. Pick one popular blog post. Create a short video. Post it on your blog, then share it on social. See how your audience responds.

Chances are, they’ll not only watch—they’ll stick around, click through, and maybe even come back for more.

In a world where attention is the most valuable currency, short videos might just be your best investment yet.