top of page

Wix or WordPress - Which One is Better? (Pros and Cons)

Updated: Feb 6

The author Margherita Maurich of the article:" Wix vs WordPress- Which one is better?"

Publication date: 15.09.2023

In the age of influencers and social media, more and more people are trying to smash into the digital world. The winning weapon for success is to create a website with clear goals and SEO oriented. Wix and WordPress are two of the major platforms for building your own blog, website or online store. In order to understand which is best to use, let's examine the pros and cons of using either one or the other.

Weapon to success

Wix: an easy-way to share your personality

Wix is an Israeli platform founded in 2006 that offers both free and paid services. It currently has an estimated 240 million users worldwide.

If you are a person without any programming experience, Wix is for you: all you need is a web browser and an internet access.


  • Easy and intuitive use

  • SEO included

  • Multiplicity of design templates

  • Possibility to publish images and videos

  • Automatic weekly backups


  • Information storage limit

  • Using WIX for free, it is not possible to have access to visitor analysis

  • In the SEO section it becomes very slow and it might block

Wordpress: a solid foundation to create everything you imagine

In 2003, the collaboration between Matt Mullenweg and Mike Little gave rise to a content management system named WordPress.

Automattic, Mullenweg’s company, had developed and, which are not the same thing.


It is an online platform that allows the creator to directly manage his website or blog.

The hosting service offers six different price plans: the free one is very limited because

  • Inevitably it posts adv on free websites and the creator doesn’t get any profit

  • It is not allowed to sell advertisements

  • If it seems that your website violates the guidelines, it is going to be deleted

  • It is not possible to install any tracking platform

  • Only designs that are already on WordPress can be used.


It is an open-source software, which means that anyone is able to modify or improve it. The 43% of the web uses WordPress.

To start employing it, you need to follow these 3 steps:

  1. Register for a web hosting service

  2. Purchase a domain

  3. Install the software

As you can already imagine, it is more complicated to use: let’s see the pros and cons


  • Customizable designs

  • Manageable everywhere

  • SEO is included for free


  • The user is responsible for backups, security and updates

  • Buying of hosting, premium designs and plugin

  • Pay attention to plugin clashes: it may damage the website

  • It is necessary to have a solid technical knowledge foundation.

Wix or WordPress: Which one should I use?

Wix or Wordpress? An indipendent choice

The choice whether to use Wix or WordPress depends on the necessity and experience of the person.

From personal experience, Wix is very convenient and clear: you don’t need to have studied programming to make the most of it. An expert will probably feel more comfortable working with WordPress.


You can also read about:


Reference List

27 views0 comments


bottom of page