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Gamification of cooperation: A winning strategy for success

Updated: Jan 30

The author Satu Kauppinen of the article: "Gamification of cooperation: A winning strategy for success ".

Publication date: 20.10.2023

Cooperation is a fundamental aspect of human interaction, driving progress, innovation, and success in various spheres of life. Whether it's in the workplace, education, or personal relationships, effective cooperation can make all the difference. To harness the power of cooperation and make it more engaging and productive, many have turned to gamification.

Understanding gamification

Gamification seamlessly integrates game-inspired mechanics, such as competition, rewards, and feedback, into non-game environments to foster engagement, motivation, and achievement.

Gamification has been successfully applied in various fields, including education, marketing, and employee training. When applied to cooperation, it can transform the way people work together and collaborate.

The benefits of gamifying cooperation

Increased engagement

Games are inherently engaging and can make cooperation more exciting. When individuals are motivated to participate, they are more likely to actively contribute to group efforts.

Enhanced communication

Gamification often requires participants to communicate and collaborate effectively to achieve goals. This can lead to improved communication skills and stronger relationships within teams.

The benefits of gamifying cooperation

Goal achievement

Games typically have clear objectives and rewards, which can help individuals and teams stay focused on their cooperative efforts. As a result, this can bring higher productivity and goal achievement.

Immediate feedback

Games provide instant feedback on performance, allowing participants to learn from their mistakes and make improvements. This feedback loop can foster a culture of continuous improvement within a cooperative setting.

Fun and enjoyment

Cooperation can sometimes feel like hard work, but gamification can inject an element of fun into the process. When people enjoy what they're doing, they're more likely to stay motivated and committed.

Powerful examples of gamification of cooperation


HP, a leading tech brand, sought to elevate its sales team's expertise through gamification. In collaboration with Growth Engineering, HP developed an innovative mobile app called The HP Uni App, incorporating game-like elements to enhance engagement and learning.

Blue Wolf

To elevate customer satisfaction, Bluewolf, a Salesforce consulting firm, employed gamification to promote collaboration and sharing among employees. They created a survey to assess the current state of collaboration and incentivized participation with points that could be redeemed for real-world rewards. This initiative effectively drove a significant rise in collaboration and sharing, coupled with a 25-35% boost in productivity and a 14% improvement in internal communication.

Gamifying cooperation and its benefits

The gamification of cooperation is a powerful approach

Gamification elevates cooperation from a mundane task to an exhilarating adventure, igniting passion and propelling individuals toward collective goals. Whether in corporate settings, educational institutions, or communities, leveraging game mechanics can unlock a synergistic force that drives progress.


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