Updated: 3 days ago
Author: Ema Guštin
Date of Publication: 28/04/2023
In general, LinkedIn is an online platform designed primarily for job seekers looking
for their future employers. However, it’s also for employers to find the necessary
workforce for their business. In particular, LinkedIn is designed to offer profile editing
for both sides. On the one hand, this allows people to write about their personal lives,
goals, and achievements. On the other hand, companies can post about their
investments, projects, and available workplaces.
Moreover, users of this platform can easily connect with people and companies with
the same interests. For example, they can read about their successors, engage in
online business networks and stay updated. So, if you are a new LinkedIn user
and a job seeker, stay with me! Including my own recent experience, I will advise you
on how to create your profile and start looking for your new employment.
1. Choose the right profile picture & add a background photo
Your picture should be recent and at the same time, bright and clear. In
response to what to wear, it should be something appropriate for a workplace.
Actually, your profile picture should indicate two things: 1. that you are
confident and 2. you are ready for new professional experiences. Moreover,
part of this image is also a background photo. Actually, this is an additional
tool to grab people's attention and get them to contact you.
2. Create a unique headline
This field marks the first thing that comes under your name. Above all, it's
your professional title. At the same time, it allows you to present your degree,
aspirations, and professional goals. Furthermore, you can also present your
biggest motivation or achievements. In general, try to give a lot, with a few
3. Your summary
The summary on your profile should mark your professional short story.
There, your should mention your self-noticed professional skills. Adjectives
like: „Leadership“, „Creative“, and „Innovative“ are welcome. Moreover, try to
make them actually significant by adding your personal experience. Don't be
too formal! You can also rely on your hobbies, connected with your professional life.
4. Visual elements
Except for your profile background, try to involve some visual content. For
example, you can upload a short video of you talking about yourself. Apart from
that, you can share some photos of an interesting event that you recently joined.
5. Connect your profile with your email address
One of the most efficient ways to grow your network on LinkedIn is by connecting
your profile with your email address. This allows LinkedIn to show you new
connecting suggestions. Of course, no connection will be made without your
6. LinkedIn Learning
Complete a course on LinkedIn Learning and add a course certificate to your
profile. When you start browsing LinkedIn Learning, primarily it will suggest
courses related to the skills that you added to your profile.
7. Share content from your feed relevant to your interests and add your personal comments and reviews
Be an active part of your connections. You are new in the business world, but
also, looking for your first permanent job. Try not to be an observer, include
yourself by easily leaving a comment. Furthermore, congratulate others and show
that you value someone else's effort.
8. Follow relevant influencers in your industry
This will give you a lot of interesting content every day. It means you can share it.
Besides, it gives a background to all those elements that you wrote in your
9. Publish long-form content
Sharing and commenting on content is a great way to see how you leave your mark
on this network. You can monitor the responses you get and realize if you send
the desired message to others. This tool will soon start to give you some ideas
about creating your own posts. Besides, it will lead you to a beginning of a
conversation with your new potential employer.
10. Do not exaggerate with activities
Spending too much time on every digital network gives an unprofessional picture of
you. Therefore, you should balance your current life and everyday obligations with
the current job seeking. Upgrading your profile, making new followers, and posting
different content, can be excessive. This way, other professionals will start to
suspect your real abilities. All the successful relations and contacts were made with
a dose of patience and understanding.