Author: Helena Rogulj
Date of Publication: 04/03/2023
TikTok has become one of the most popular social media platforms in recent years, with millions of users across the globe. For this reason, many businesses and organizations have taken advantage of this platform's popularity by using it as a tool for promotion and marketing.
The Travel Trends on TikTok
One particular trend that has emerged on TikTok is the use of travel and tourism to promote different destinations. Actually, TikTok users have started to create short videos showcasing various destinations. So, these videos have gone viral, generating millions of views and attracting attention to these locations.Destinations that have benefited from this trend include beaches, mountains, theme parks, and cities. For example, a video of a beautiful beach with crystal-clear water and palm trees may go viral on TikTok, and this will inevitably generate interest in that destination.
Engaging Content and Power of TikTok's Algorithm
One reason why TikTok has become so effective in promoting destinations is that it allows users to create authentic and engaging content. Unlike other platforms that focus on edited and polished content, TikTok let users create short, raw, and unfiltered videos. In particular, these showcase the real experiences of people visiting different destinations and gaining new experiences. This type of content is often more relatable and trustworthy, which is why it resonates with audiences and generates interest in different destinations.
Another reason why TikTok is an effective tool for promoting destinations is its algorithm. The platform's algorithm is designed to surface content that is popular and engaging, which means that videos showcasing different destinations have a high chance of going viral. Therefore, this viral content can generate a lot of interest and bring in a lot of visitors to different destinations.
Hashtags and Destination Promotion
One of the key features of TikTok is its use of hashtags. Users can add hashtags to their videos to categorize them and make them easier to find. This feature is particularly useful for promoting destinations, as users can use hashtags such as #travel, #vacation, or #adventure to showcase their videos to a wider audience. So, by using these hashtags, users can attract the attention of people who are interested in travel and tourism. As a result, this can lead to increased interest in different destinations.
Destinations can also leverage TikTok by creating their own content and using it to showcase their attractions. For example, a theme park can create short videos showcasing its rides and attractions, and use hashtags such as #themepark or #rollercoaster to attract attention to its videos. So, by creating its own content, a destination can control its narrative and present itself in the best possible light.
Moreover, one of the most successful examples of using TikTok to promote a destination is the "Visit Scotland" campaign. This campaign featured a series of short videos showcasing different locations in Scotland. The outcome was these videos to go viral, generating millions of views and attracting attention to Scotland as a tourist destination. Therefore, the success of this campaign demonstrates the power of TikTok as a tool for promoting destinations.
In conclusion, TikTok has become an effective tool for promoting destinations and attracting visitors. The platform's use of authentic and engaging content, its algorithm, and its hashtag system make it a powerful tool for showcasing different destinations and generating interest in them. So, destinations can leverage TikTok by creating their own content and using hashtags to attract attention to their videos. With the right approach, TikTok can be an excellent way for destinations to promote themselves and attract more visitors.