Updated: Nov 15
Author: David Buscot
Date of Publication: 01/02/2023
A company must seek to develop its brand image. The objective is to be able to talk about the product or service that the company provides. This will make it credible in the eyes of the client. In addition, it will make the company more known. It will therefore be a question of working on its visibility and its notoriety. To be more attractive, we will have to rely on three pillars. The first is the product or service. It will be a question of choosing it well according to what it must answer. The second is the brand. It will be necessary to answer the question: how to distinguish oneself from the others? Finally, the last pillar will be communication. That is, to encourage the engagement of your audience.
Product and Service
If you are part of a nascent business, it is very important to choose your product carefully. If you choose it badly, you may not be able to sell it. This will force you to close your business as soon as it begins. To begin with, selling your product should be easy and recurring. If the sale of your product is not easy, you may not be able to bring in enough money. In addition, producing your product should be easy. This will allow it to be sold in large quantities and bring in more money. Finally, your product should not be too expensive. If it is expensive, customers may not be able to refund the purchase of your product.
Business attractiveness in a company is necessarily linked to an audience. You need to know who you are going to target, who your product or service is for. For example, if the product is a dress, it will target a female clientele. Once your target has been determined, you will be able to position yourself. To achieve this, start by identifying your competitors. Once this is done, what will differentiate you from them are your values. Your values will allow your target(s) to identify you more easily. You have to distinguish yourself. Do not forget to include environmental and societal aspects in your values. They are very important today. Modern companies must be engaged on these aspects.
A company that communicates is a company that lives. It is very important to communicate with your audience. This allows you to inform him of new products or services that you offer. But also, to let him know about the growth of your business, your ethics and your reason for being. People like to support a company that treats its employees well and is honest. Plus, it's fine if your company is indulging in a good cause. This will give customers another good reason to buy products or services from your business. To successfully communicate with your audience, you can use various means. One of the most effective is social media. They are very useful to communicate the evolution of the company in real time. They can also make it possible to announce various events related to the company. Another way to use is also the company website. On it, it must be possible to find all the information on the different products or services sold. But also, it is an opportunity to talk about your business. You can share its history, its ethics, and its reason for being. There are still plenty of other ways to communicate with your audience. The more you talk about yourself, the more you will be known.
In conclusion, the attractiveness of your company is essential for your good development. It is this attractiveness that will allow you to be known and therefore attract customers. It is therefore necessary to rigorously monitor the evolution of your attractiveness.