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How to create the right meta description for blog posts

Updated: Jan 26

The author  Karlo Gojak of the article:" How to create the right meta description for blog posts".

Author: Karlo Gojak

Publication date: 03.01.2024

In the huge world of the internet, where tons of articles compete for notice, a carefully written meta description is your key to getting noticed on search engines. A meta description is a short summary that shows up below the title in search results, giving a sneak peek into what your blog post is about. Let's break down how to make the perfect meta description for your blog post and boost its visibility.

meta description is the key to getting noticed

1. Know Your Audience

Before you start crafting your meta description, it's essential to really get who you're talking to. Who reads your stuff, and how do they look for things on the internet? The key is to shape your description to fit what your audience wants and cares about – that's how you grab their interest.

2. Focus on Keywords

Keywords are the foundation of any successful meta description. Consider the words or phrases your target audience might use when searching for content similar to yours. Incorporate these keywords naturally into your meta description to improve your article's search engine ranking.

3. Internal and external links

When writing a new post, link back to your relevant older blog posts where it fits naturally. Use    anchor text related to your keyword in the older post. This way, readers can explore your previous articles if they're interested.

Also, link to external sites for more information on the topic you're discussing. This not only connects your users with more resources but can also boost your site's credibility. So, the key is to  have other websites’ links to yours to build credibility with Google.

4. Uniqueness

Given the information overload in search results, it's essential to stand out. Craft a unique and compelling meta description that reflects the distinctiveness of your article. Offering something that the competition doesn't have will increase your chances of attracting more readers.

5. Social networks

Expand the reach of your posts by promoting them on social network profiles such as Facebook, Twitter, Linkedin, etc. Actually, social networks are an ideal opportunity to promote your blog content and create connections with potential and current users.

Promoting on social network

6. Be Clear and On Point

Your meta description needs to tell people what your blog post is about, so keep it simple. Skip the jargon and complicated words – they can scare off readers. Just focus on giving useful info that grabs your audience's interest.

7. Option to subscribe to the blog – Newsletter

Give users the option to subscribe to your blog via email. This allows your followers to be instantly informed about the latest posts without occasionally browsing your site.

8. Keep it Short: 150-160 Characters 

Make sure your meta description is super short – between 150 to 160 characters. This way, it shows up completely in search results without getting chopped off. Short, sweet, and to the point!

Tips on how to make a meta description for blog posts

Making the perfect meta description isn't just a tech thing for search engines – it's an art. You need to know your audience and get creative. Throw in keywords, keep it clear, relevant, and unique. Do all that, and you'll reel in the right readers for your blog post success. Your meta description is like the first hello your content gives, so make it too good to resist!


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