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Backlink Building Strategies Can Skyrocket Your SEO Rankings

Updated: Jan 26

Author: Nensi Klasan

Publication date: 03.01.2024

Having backlinks is very important in the segment of digital marketing, especially when your business operates online. In fact, Backlinks can help you rank higher in different search engines such as Google and Bing. In other words, implementing backlink building strategies improves your search engine optimization (SEO) and SEO strategies. 

What are Backlinks?

Backlinks are names of links that are created when one website links to another website. It is usually known as an inbound or incoming link. They are named inbound links because they represent another website’s traffic coming to your own site. But why it is important to have a good backlink strategy and use backlinks will be discussed in this article. 

definition of backlink building strategies

Why are Backlink building strategies important for SEO?

Backlinks serve as an important part of SEO strategy. Actually, they do matter because they:

  • Improve rankings

In the world of Google, backlink is considered one of the most important signals for ranking a website. This is because Google considers external links as a popularity for a website. Therefore, websites that have a lot of backlinks are usually higher ranked than others. But it’s not all about quantity. Quality matters as well. This means that backlink websites need to be quality websites that are authoritative and represent relevance to your business. 

  • Help Google find your page more easily

Backlinks assist search engines like Google in finding and indexing your pages more efficiently. When Google follows a backlink to a new page, it not only discovers the linked page but also indexes its content. As a result, it contributes to a more comprehensive search experience. 

  • Creating referral traffic to your website

Referral traffic means that is the traffic created by people who visit a website from another website, without needing it to search for it on Google. In this way, your website is introduced to a new audience, which could lead to new customers. 

Types of Backlinks

Understanding the types of backlinks is crucial to creating a good SEO strategy. In particular, there are few types of SEO backlinks. The two most basic types are “Nofollow” Backlink and “Follow” Backlink.

Nofollow Backlinks

These links signal search engines to disregard the linked content. They are useful when you want to reference a site without passing on authority. While they may not directly impact SEO, they still contribute to a diverse link profile.

Follow Backlinks

On the other hand, Follow Link is a type of link that is more common and that everyone wants. These kinds of links help you to improve your search engine rankings. The Follow link tells Google to pass trust and authority to the site. 

Sponsored Links

Sponsored links enable websites to display advertisements on search engine result pages or other websites. While they are not purely organic, they contribute to a website's visibility and can attract targeted traffic.

UGC Links (User-Generated Content)

UGC links inform search engines that the link is embedded in user-generated content. These links are valuable as they indicate an engaged online community, adding credibility to your website.


Backlinks serve as beneficial for improving your website and the presence of your website online. While backlinks can be highly useful, it is important to include them with a dose of care. More specifically, quality matters more than quantity and using backlinks that are reliable to your website is a must. What's more, It is advisable to avoid practices like buying or exchanging links, as search engines may penalize websites engaging in such activities.

backlinks can improve your website

Choosing the right types of backlinks from authoritative sources is also an important step taking your website to a new level. For instance, it might improve search engine rankings and drive organic traffic. As you navigate the web of online presence, remember that quality, relevance, and diversity are key when building your backlink profile.


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