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How to create a winning advertisement on social media

Updated: Apr 3

Publication date: 06.03.2024

Nowadays, small and large companies have realized the importance of being present on social media to establish a relationship with their customers and to find new ones. That’s why they started creating and posting content on various social platforms to sponsor their products.


Instagram, TikTok, YouTube, Facebook, Linkedin, Twitter are the main social networks that represent a great opportunity for brands. Social advertising, in fact, stimulates interactions with its target audience and creates engagement in users and potential buyers.

Steps to creating a successful advertisement

First of all, to achieve all the goals that a company wants to achieve with an advertising campaign on social networks you need to know in detail the characteristics of the platform used. In addition, it is useful to have knowledge and skills related to social advertising and above all you need to have experience in the industry.


If you are a beginner and you need help, but not only, you can rely on freelance experts, give responsibility for the activities on social networks to a specialized team carefully choosing the work of advertising or communication agencies.

1. Define the target of the message

Once you have established who will perform the different tasks, the first thing to do is to define the target of the message you want to communicate. This will ensure that you are speaking to the right audience at the right time and with the right message.

2. Creation of the message

The second step consists in the creation of the message and its creative content that is able to attract the user and involve him, with the aim of making him spend as much time as possible on the individual content and social profiles of the company,  with the purpose of conducting it on the website.

3. Creation of Landing page

As a third step we have the creation of the landing page: it must expose the information in a simple and clear, with a design that helps the user during the navigation path.

4. Analysis and monitoring of the data

The fourth step is the analysis and monitoring of the data recorded by the campaign with the aim of supporting the strategic choices of the company and optimizing future campaigns.

5. Choose an image that captures the user’s attention

Next, it is essential to choose an impact image with bright colors that make your post stand out among the endless content on social media, for example showing the context of use of your product to identify the user in the content.

6. Pay attention to the writing used for the copy

As a last step, it is important to be careful when writing a copy. The textual part of the post must clearly communicate your value proposition, in order to communicate to the audience what are the characteristics that distinguish you and, consequently, the reason why they must choose your product and your brand, rather than another.

What are the main channels for advertising on social networks?

As we said before, social networks are many and with them the channels that can be used. They range from advertising spaces, such as text, images, audio and video on major social networks (such as Facebook, LinkedIn, Twitter) to advertising spaces offered by platforms such as Google Ads.

Among the most used forms of advertising we certainly have those made on Facebook due to the widespread spread of the platform among the public, but also apps like TikTok are developing more and more also on the marketing and commercial front.

In any case it is always good to choose the social on which to communicate according to the target you want to reach and adapt it to your own styles and communication logs.

The benefit of social media advertising

Advertising on social networks has many advantages over traditional advertising. Advertising on social networks, in fact, allows you to create targeted campaigns and customize the promotional message for each individual user.

In addition, this type of advertising allows you to use multiple channels to sponsor a single product and service, building the message differently according to the channel you choose to use.


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