Author: Vincent Bernard
Date of Publication: 23/03/2023
Digital marketing is a field that is constantly evolving thanks to the emergence of new technologies and new trends. Therefore, companies must know these developments in order to adopt them effectively and be up-to-date in the digital sector. Let’s take a look at the trends in 2023 in the field of digital marketing.
Influence marketing
Influence marketing is still of major importance in 2023. Indeed, it allows this type of marketing to increase the organic reach of companies. By using influencers to promote their products and services, companies will establish a strong relationship with their customers.
In addition, this will increase their engagement with the brand. Therefore, this type of marketing allows for the creation of authentic content. What’s more, one of the benefits is also to improve consumer trust. This is because customers trust the influencers, they follow more than traditional advertisements.
Virtual event (augmented reality)
The use of augmented reality in digital marketing is a trend that will continue to emerge in 2023. In particular, the use of this technology offers a different experience. Indeed, users gain a pleasant experience associating it with the name of the company.
Moreover, it allows engaging customers to initiate a conversation about the immersive experience they have just lived. Thus, the goal is to discuss your offer. Here are some uses of augmented reality in digital marketing: try products virtually, portrait products in 3D, create interactive ads.
Native marketing
Native advertising is a form of advertising that is natively integrated on the web page. In fact, this type of advertising aims not to disrupt the user's interaction with the page. Therefore, it’s a less aggressive promotion because the reader sees the ad, as it looks more like content than advertising.
Along with that, traditional ads are intrusive, and people hate them. Moreover, according to Digital Information World, 47% of users worldwide use an ad blocker so traditional ads don't reach them.
User experience
User experience (UX) plays a major role in digital marketing. Actually, it aims to provide a pleasant digital experience, for example when browsing a website. It also allows creating strong relationships with customers. This way, you can increase conversions, optimise natural referencing and be different from the competition.
The aim is to comprehend the requirements of the users. Thus, the goal is to find the right balance between user experience and digital marketing. In addition, there must be a balance between meeting the needs of customers and potential buyers. Therefore, the medium must be a marketing asset while offering a unique user experience.
AI and automatization
Artificial intelligence and automation will be at the centre of digital marketing trends in 2023. In particular, Artificial intelligence is the creation of intelligent machines capable of performing activities automatically. This means that there is no intervention of human intelligence.
So, the use of artificial intelligence enables targeted marketing by correctly segmenting the people who are most likely to become customers. In addition, the use of AI also allows for automated and personalised advertising. This happens especially with the help of social network publication planners.
Moreover, AI allows a better understanding of customers . This is because it analyses the huge amount of data collected by companies to better understand customer behaviour and decisions. Companies use chatbots for continuous customer support in their marketing plan’s last step of the follow-up and control.
In conclusion, the digital marketing trends in 2023 are mainly related to the use of new technologies. This is because companies need to keep up to date with the developments in the digital marketing sector. This way, they are able to adapt their marketing strategy and stay competitive.