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Spain as a brand: nation branding between tourism, culture and innovation
Author: Jennifer Argenton Introduction To start, we need to define what nation branding is. Nation branding refers to the intentional application of branding techniques and marketing strategies to a country to build a positive international image and achieve specific goals, such as attracting foreign investment, building up tourism, stimulating trade, and attracting human capital. This plan structures and promotes a country's identity, culture, and values to the world, cre
5 min read


Top 10 Traditional Spanish Dishes You Must Try: A Culinary Journey Through Spain
Author: Lorena Milanović Spain is a country where you can find a culinary paradise . Each region has its special flavor in a rich...
4 min read
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