Author: Ludovica Rinaldi Are you a recruiter or do you want to become one? Let’s find out together how to be a good  one. The recruiter is an occupational psychologist or a person with similar specializations. In particular, their main role is to conduct an interview with the job applicant. Apart from that, he should get to know the candidate in terms of subjective, personality and motivational  characteristics. However, not only by following rigid patterns, but also keeping

Author: Laurene Ekladious To write a good job description, it is important to be clear and concise . In particular, employers spend an average of 30 seconds scanning a resume. So it is important to go straight to the point so that employers can quickly see if you are qualified for the position . The importance of proofreading To begin with, the resume should be free of spelling or grammatical errors, so it is important to proofread it several times. In addition, writing a jo

Author: Natalia Ferkov á In today’s digitally saturated world , traditional travel marketing advertisements or messages often get lost. With many destinations, hotels, deals or experiences that are everywhere over the Internet, brands need more that just catchy slogans, nice website or pictures. Therefore, brands need to t ruly connect with their customers and mainly to stay in their minds. To success this strategy we know a special marketing tool, called storytelling .  It

Author: Sagida Allioua The art of sensation: when marketing becomes an experience   It is not always the slogans  we remember. Sometimes it is the smell  that greets us in a store, a sound  that makes us smile, or the feel  of packaging between our fingers. Marketing has always fought a war for our visual attention , but the real battle for our memory is fought in a much larger field: the invisible field of the senses . While your eyes are distracted by logos and colors, your

Author: Chiara Veri Introduction The Erasmus experience  is often described as a combination of freedom , discovery , and cultural...

Author: Jesse Amoako An essential first step in bridging the gap between  professional life  and academic learning is an internship ....

Author: Sagida Allioua The shadow of a “yes” Your customer has just clicked 'buy.' There's the satisfaction, the adrenaline of a new...

Future beyond brands

So, to stand out in the crowded marketplace, you need to build emotional connections with your audience.

ou know what people remember most? Surprisingly, it's not viral videos or funny gifs. People always remember longest what they actually..